Kids eat free every Sunday in September with the purchase of an entrée
DENVER–(BUSINESS WIRE)–Chipotle Mexican Grill, Inc. (NYSE: CMG) today announced a promotion
that is sure to keep everyone in the family satisfied. Every Sunday
during the month of September, customers will receive a free kid’s meal
with the purchase of an entrée. To accompany each kid’s meal, Chipotle
has also partnered with the beloved children’s book, Dragons Love
Tacos by Adam Rubin and illustrated by Daniel Salmieri to create
limited edition in-store activity sheets that are fun for the whole
family to complete.
“For more than two decades we have been serving families better food
made with ingredients parents can trust — ingredients raised with
respect for the land, the animals, and the farmers who produce them,”
said Chris Arnold, communications director at Chipotle. “We think good
food is at its best enjoyed with good company, and we hope families will
join us on Sundays to share a meal together.”
The kid’s meal promotion is valid when purchasing a burrito, bowl, salad
or order of tacos, and includes any Chipotle kid’s meal, including the
build your own option and the quesadilla. Transactions that include the
free kid’s meal will count toward Chiptopia, Chipotle’s loyalty program
that rewards customers who make multiple paid visits to Chipotle each
month with free food when transactions total at least $6. The promotion
is available every Sunday in September.
For more information, please visit Chipotle.com/freekidsmeal.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
2,000 restaurants, including 24 Chipotle restaurants outside the US and
14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in
an entity that owns and operates four Pizzeria Locale restaurants. For
more information, visit Chipotle.com.
Chris Arnold, 303-222-5912