Chipotle Delivery Partnership with Tapingo Expands Options to College Campuses
New partnership enhances Chipotle’s delivery options; provides delivery
access to students at 40 college campuses
DENVER–(BUSINESS WIRE)–As college students make their way back to school for another year,
Chipotle Mexican Grill (NYSE: CMG) is making it easier for students to
find the food they love, allowing more time for study and less to search
for burritos. Through a new partnership with Tapingo,
a leading mobile commerce app that saves college students time by
providing food pickup and delivery, Chipotle will be available for
delivery through Tapingo at 40 college campuses nationwide this fall,
and at more than 100 campuses by spring 2016.
The partnership with Tapingo expands Chipotle’s existing delivery
program. The company also has nationwide delivery partnerships with Postmates,
a delivery service that operates in several key Chipotle markets, and
with OrderUp,
which provides delivery service in several smaller Chipotle markets.
“Chipotle has been popular with students going back to our very first
restaurant near the University of Denver, and we are always looking for
ways to better engage with them,” said Mark Crumpacker, chief creative
and development officer at Chipotle. “Tapingo, which has been well
received by students where its services are available, knows how to
connect with these younger customers. That shared acceptance among
younger customers made them a great choice for us to expand delivery
aimed specifically at students.”
Tapingo has a rapidly growing user base, the large majority of whom are
Millennials and Gen Zs. Chipotle resonates well with a similar audience.
A recent survey by investment firm William Blair called Chipotle the
“most favored restaurant” by younger consumers. Morgan Stanley notes
that Millennials are more likely to dine out on a weekly basis than
older consumers and states that “taste, value, and quality” drive their
restaurant decision-making. “On those metrics, Chipotle wins,” the firm
says.
“Tapingo has become the buy button for students and we are
excited to expand into surrounding areas,” said Daniel Almog, chief
executive officer at Tapingo. “Our network of students is hungry for
Chipotle, and we’re excited to deliver it quickly and at a very
reasonable delivery cost.”
Since its founding in 2012, Tapingo has leveraged mobile technology to
create a more convenient and enjoyable experience for students to
purchase a variety of products or services. With the average student
transacting daily, using Tapingo has become habitual for college
students. Users can order with a tap and then have their order delivered
in a timely and efficient manner. Using the Club Tapingo feature, the
average user pays $2.99, with no additional service fee. Tapingo also
provides timely delivery, with an average of only 25 minutes between
order placement and receipt.
Chipotle delivery is currently available through Tapingo at the
following campuses:
- Arizona State University
- California State University Chico
- Louisiana State University
- University of Arizona
- University of Southern California
- Northern Arizona University
Delivery will expand to include the following campuses later this fall.
- California State University – Fullerton
- California State University Northridge
- Carnegie Melon University
- Case Western Reserve University
- Cleveland State University
- College of the Holy Cross
- Columbia University
- Eastern Michigan University
- Emory University
- Georgia Institute of Technology
- Georgia State University
- Johns Hopkins University
- Loyola Marymount University
- Loyola University Maryland
- Michigan State University
- New York University
- North Carolina State University
- Ohio State University
- Pennsylvania State University
- Rutgers University
- San Jose State University
- Santa Clara University
- Towson University
- Trinity College
- University of Arkansas
- University of California Los Angeles
- University of Georgia
- University of Louisville
- University of Maryland
- University of Miami
- University of Michigan
- University of Oklahoma
- University of Oregon Eugene
- University of Pittsburgh
- University of the Pacific
- University of Utah
Plans for additional rollouts or availability can be found on
Tapingo.com/Chipotle.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast-food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
1,850 restaurants, including 17 Chipotle restaurants outside the U.S.
and 11 ShopHouse Southeast Asian Kitchen restaurants, and is an investor
in an entity that owns and operates three Pizzeria Locale restaurants.
For more information, visit Chipotle.com.
ABOUT TAPINGO
Since its founding in 2012, Tapingo has leveraged mobile technology to
solve a key problem for students: lack of time. Whether confronted with
long lines while racing between classes, needing a midnight boost during
late-night study sessions, or faced with a lack of options when living
off campus, students are increasingly in need of a new solution to meet
their needs. With just a few taps, users can browse menus, order and
pay, then schedule pickup or have their order delivered. Tapingo
provides a streamlined buying process that benefits both the students
and the campuses, while driving habitual purchase and eliminating
operational inefficiencies. Today, Tapingo processes tens of thousands
of transactions per day, and the average user utilizes the service more
than five times per week. Serving 46 markets from Alaska to Miami,
Tapingo is the ideal commerce solution for the on-the-go on-demand
generation. Stop waiting at www.Tapingo.com.
Contacts
Chipotle Mexican Grill
Chris Arnold, 303-222-5912
carnold@chipotle.com
or
Tapingo
Leanne
Reis, 650-307-3575
leanne@tapingo.com
