Brand provides inspiration through pop-up shipping container
TORONTO–(BUSINESS WIRE)–CIL® paint today announced the launch of the CIL
shipping container transformation tour to celebrate the introduction of
the new CIL paint colour centre. Celebrity designer Yanic Simard
of Toronto Interior Design Group, transformed a 20-feet-by-20-feet
eye-catching shipping container, which showcases creativity through
colour, design and unique, achievable do-it-yourself (DIY) projects.
A feast for the senses, the shipping container is a mobile gallery
traveling to Yonge & Dundas Square and The Distillery District in
Toronto, and to Philips Square and Old Port in Montreal. It takes
everyday objects and makes them extraordinary using the new CIL
paint colour palettes as inspiration, encouraging consumers to feel
confident that if they dream it, they can do it.
“I got to have all the fun in the world designing the CIL
Shipping Container,” says Yanic Simard, Toronto Interior Design Group.
“The project definitely forced out-of-the box, creative thinking and
proved that paint is more than just colour on a wall– it’s an expression
of personality and individuality, and there are so many ways to bring it
to life. The new CIL Colour Centre not only inspires consumers
but shows them how easy it is to make their DIY dreams a reality.”
The transformed shipping container is a “pop-up” inspiration hub
showcasing four vignettes. These vignettes represent common areas in the
home and feature new CIL paint colours which are used not only on
the walls but are enhanced through interesting, achievable, DIY projects
that makes the space truly unique. Together, the combination of the
vignettes and DIYs housed in the shipping container showcases the
transformative power of paint in a small space, and features the new CIL
paint tools offered to customers in stores, including oversized paint
chips, lifestyle guides and other take-home tools designed to make
colour selection easier.
In this captivating space, consumers will also have the chance to
receive a 10-minute custom design consultation and leave with new CIL
paint chips and personal design advice.
“The new CIL paint colour centre was developed in collaboration
with our global colour marketing team using proprietary trends research,
and it was designed to make finding the perfect colour easy,” says
Alison Goldman, brand manager, CIL paint.
The shipping container serves as a source of colour inspiration and
showcases the CIL paint Timeless and Trending Colour collections.
The colour center is divided into three lifestyles – Romantic, Urbanite
and Organic – all of which are designed to engage people with relatable
The new CIL colour centre boasts colours organized by unique
lifestyle themes, and offers 15 oversized paint chips featuring Timeless
and coordinating Trending Colour collections. Along with guided
inspiration tools, the display makes choosing and coordinating colours
for the home easier than ever for design doers and dabblers. There are
more than 1,160 unique colours in the CIL colour centre, all
arranged by colour family for easy browsing. The display, which includes
interior paint, exterior paint and CIL WOODCARE®
products, can also be navigated by product, project and lifestyle,
depending on a consumer’s preference.
About CIL Paint
CIL paint has been a trusted brand in businesses, communities,
schools and homes across the country for 85 years. With more than 1,165
colours in its palette, CIL paint has developed a colour mood
system that guarantees a perfect match across a wide spectrum of colours.
PPG’s architectural coatings business in the U.S. and Canada is an
industry leader in residential and commercial coatings, delivering the
latest technologies and operational advancements through its strong
portfolio of brands. It manufactures and sells interior and exterior
paints, stains, caulks, repair products, adhesives and sealants for
homeowners and professionals. Its distribution network includes more
than 15,000 touchpoints through company-owned stores, independent dealer
locations and all major home improvement centers across the U.S. and
Canada. For more information, visit PPGAC.com.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints,
coatings and materials that our customers have trusted for more than 130
years. Through dedication and creativity, we solve our customers’
biggest challenges, collaborating closely to find the right path
forward. With headquarters in Pittsburgh, we operate and innovate in
more than 70 countries and reported net sales of $15.3 billion in 2015.
We serve customers in construction, consumer products, industrial and
transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world is a trademark and the PPG
Logo is a registered trademark of PPG Industries Ohio, Inc.
and CIL are registered trademarks of the PPG Group of
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