CKE Restaurants Signs Impressive Domestic Franchise Development Deal with Pavilion Restaurant Group

Agreement will develop 124 Hardee’s restaurants throughout Ohio and
Florida over the next nine to 12 years

CARPINTERIA, Calif.–(BUSINESS WIRE)–CKE Restaurants Holdings, Inc. (“CKE”), parent company of Carl’s
Jr.® and Hardee’s®
restaurant chains, announced today that they have signed an impressive
domestic franchise development deal with Pavilion
Restaurant Group (“PRG”), an affiliate of Pavilion Development
Company. The Charlotte, North Carolina-based restaurant operating
company, is set to develop and open 124 Hardee’s restaurants throughout
Ohio and Florida over the next nine to 12 years.

The Pavilion deal is structured under one agreement with two development
schedules. In Ohio, Pavilion will build 84 Hardee’s restaurants in
Cincinnati, Columbus, Cleveland, Toledo, Youngstown and Dayton. In
Florida, the company will develop 40 Hardee’s in Orlando, West Palm
Beach and Fort Myers.

“With their unparalleled expertise in the built-to-suit space, along
with their plans for creative land use design and tenant demand
aggregation, we are confident that Pavilion will help to further
solidify our Hardee’s franchise footprint in these two key states,” said
Jim Sullivan, executive vice president of domestic development for
Carl’s Jr. and Hardee’s. “We are excited to be able to expand franchises
in Ohio and Florida and introduce more ‘young, hungry guys’ to our
bigger, better burgers and other innovative menu items.”

Pavilion will handle all aspects of this new development process from
site selection to right-to-build research to leasing and construction
for both Carl’s Jr. and Hardee’s. Of further note, the Hardee’s division
will be led by Dick Campbell, a restaurant veteran who has held senior
executive level positions at KFC® and who was formerly the CEO of
Bojangles®.

“We were attracted to the Hardee’s brand for several reasons. The brand
is owned and managed by a successful team, CKE Restaurants and Roark
Capital, and offers cook-to-order premium quality food, including the
only line of 100 percent Black Angus Thickburgers in the QSR space,”
explained Dick Campbell. “Hardee’s also has a well-defined target market
of males aged 18-34 – and those who desire to eat like an 18-34 year old
‘young, hungry, guy’! The Hardee’s brand also provides best-in-class
customer service. When you combine these key elements with the brand’s
major growth potential, specifically in the agile markets of Ohio and
Florida, you have an attractive and winning real estate development
deal.”

For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service restaurants. CKE
operates Carl’s Jr. and Hardee’s as one brand under two names
acknowledging the regional heritage of both banners. After opening its
first restaurants in New York and New Jersey this spring and recent
international openings in Canada, Colombia and Guatemala, CKE now has a
total of 3,674 franchised or company-operated restaurants in 44 states
and 38 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch^™ Biscuits, Hand-Breaded
Chicken Tenders^™ and Fresh Baked Buns, as well as an
award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 92 percent franchised,
with international restaurants representing 19 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.

About Pavilion Restaurant Group

Pavilion Restaurant Group (“PRG”) is a privately held company
headquartered in Charlotte NC. Through its affiliates, PRG will own and
operate restaurants under the licensing of the Hardee’s® brand and other
restaurant concepts. PRG is an affiliate of Pavilion Development
Company, also headquartered in Charlotte, NC. Pavilion Development
Company was founded by Richard Davies in 1997, a third-generation real
estate developer. Pavilion Development Company is a real estate
investment and development company with expertise in single-tenant
build-to-suit development for successful multi-location operating
companies. For more information about Pavilion Development Company,
please visit www.paviliondevelopment.com.

Contacts

On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com