Claudio Roncoli Named Official Artist for the 16th Annual Latin GRAMMY Awards™

Through Symbolic Cultural Figures, Artwork Celebrates the Rich History
of The Biggest Night in Latin Music®

MIAMI–(BUSINESS WIRE)–The
Latin Recording Academy
® has named Argentinean
contemporary painter Claudio Roncoli the official artist for the 16th
Annual Latin GRAMMY Awards
. Roncoli’s artwork will be used as the
official image for the world’s premier Latin music annual event and will
be featured on this year’s poster, program book, tickets and other
important applications.

“The contemporary approach Claudio took on this year’s artwork mirrors
our goal to continue reinventing our artistic presence, while showcasing
the colorful cultural diversity of The Latin Recording Academy and the
creative fire each of our nominees display in their lyrics and music,”
said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy.
“The vibrant images around Latin music’s most prestigious award evokes a
celebratory enthusiasm while promoting the diversity of our musical past
while setting the tone for its future.”

“I am honored to be the artist invited to create this year’s Latin
GRAMMY artwork, not only for its importance in the music world, but
because of my infinite love for the craft,” commented Roncoli. “My
inspiration for this painting was the passion that originates from Latin
music; I decided to embody its strength through images of iconic symbols
from the Latin American jungles such as the jaguar, the Spanish guitar
and the flame of creativity that characterizes Latinos.”

Roncoli’s work has been featured in numerous international exhibitions,
galleries, museums and fairs. For more than 15 years he worked as an art
director in advertising agencies. In 2004 he began to devote 100 percent
of his life to art and to his first solo exhibition Merienda at The
Praxs art gallery in Buenos Aires, Argentina. Roncoli is inspired by
images that were part of the popular culture during the ’50s, ’60s and
’70s. In his creations he incorporates elements of advertising, cartoon,
design and collage, weaving them with resources such as image scanning.
Using a special technique without forsaking his biting irony and humor,
through what he calls the “constant balance of life” Roncoli’s
juxtaposition of images and use of bright colors take the viewer to a
“brave new world.”

Use of the 16th Annual Latin GRAMMY Awards artwork requires the
expressed written permission of The Latin Recording Academy. Please
direct your request via email to latingrammypr@grammy.com.

The 16th Annual Latin GRAMMY Awards will be broadcast live from
the MGM Grand Garden Arena in Las Vegas, Thursday, Nov. 19
on the Univision Network from 8–11 p.m. ET/PT (7
p.m. Central).

The Latin Recording Academy is an international, membership-based
organization comprised of Spanish- and Portuguese-speaking recording
artists, musicians, songwriters, producers and other creative and
technical recording professionals. The organization is dedicated to
improving the quality of life and cultural condition for Latin music and
its makers. In addition to producing the Latin GRAMMY Awards to honor
excellence in the recorded arts and sciences, The Latin Recording
Academy provides educational and outreach programs for the Latin music
community. For more information about The Latin Recording Academy,
please visit LatinGRAMMY.com. For breaking news and exclusive content,
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Contacts

The Latin Recording Academy
Teresa Romo, 310.392.3777
Teresa.Romo@grammy.com