Clif Bar & Company Named Official Sports Nutrition Sponsor for IRONMAN and IRONMAN 70.3 North American Race Series; Expands Partnership to Canada

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EMERYVILLE, Calif.–(BUSINESS WIRE)–Clif Bar & Company and IRONMAN today announced that Clif Bar will become
the Official Sports Nutrition Sponsor of the IRONMAN and IRONMAN 70.3
North American race series beginning in 2016. The expanded partnership
will also include Canada, marking the first time the sponsorship will
expand outside the United States.

As part of the Canada partnership, CLIF® Bar energy bars and
energy gels will be available to athletes at all Canadian IRONMAN and
IRONMAN 70.3 events through 2018, including the three Canadian qualifier
events for the IRONMAN World Championship in Kailua-Kona, Hawai’i.

“For more than 20 years, Clif Bar has proudly supported the world’s top
athletes by offering high quality sports nutrition made with organic
ingredients to help them cross the finish line,” said Kevin Cleary,
Chief Executive Officer at Clif Bar & Company. “In addition to
sponsoring numerous professional triathletes, many of us at Clif Bar
have competed in an IRONMAN race, so we are thrilled to extend our
relationship and to include Canada with the iconic IRONMAN series.”

Clif Bar blends organic and nutritious ingredients to craft foods that
provide nutrition and energy during training and racing. As part of the
extended partnership, CLIF Bar energy bars and CLIF SHOT®
Energy Gels will be available at aid stations on-course at each Canadian
event.

“Clif Bar has been committed to creating sports nutrition products that
perfectly serve the health and lifestyle goals of our athletes,” said
Andrew Messick, Chief Executive Officer for IRONMAN. “We are confident
that athletes will appreciate these energy options on the course and are
excited to expand our partnership with Clif Bar.”

The seven IRONMAN and IRONMAN 70.3 race series Clif Bar will be
sponsoring in Canada include:

  • Subaru IRONMAN 70.3 Victoria presented by Saunders Subaru (Victoria,
    BC – June 12, 2016)
  • Subaru IRONMAN 70.3 Mont-Tremblant (Mont-Tremblant, QB – June 26, 2016)
  • Subaru IRONMAN 70.3 Muskoka presented by Subaru of Muskoka (Muskoka,
    ON – July 10, 2016)
  • IRONMAN 70.3 Calgary (Calgary, AB – July 24, 2016)
  • Subaru IRONMAN Canada (Whistler, BC – July 24, 2016)
  • Subaru IRONMAN Mont-Tremblant (Mont-Tremblant, QB – Aug. 21, 2016)
  • Subaru IRONMAN Muskoka (Muskoka, ON – Aug. 28, 2016)

For more information about Clif Bar & Company and its portfolio of
products visit www.ClifBar.ca
and follow our journey on YouTube,
Instagram,
Twitter
and Facebook.

For more information on the IRONMAN brand and global event series, visit www.ironman.com.
Media may contact press@ironman.com.

About CLIF BAR & COMPANY

Clif Bar & Company is a leading maker of nutritious and organic foods,
including CLIF® Bar energy bar, CLIF® Organic
Trail Mix; and CLIF Kid®, Nourishing Kids in Motion®.
Focused on sports nutrition and snacks for adventure, the family and
employee-owned company is committed to sustaining its people, brands,
business, community and planet. For more information on Clif Bar &
Company, please visit www.clifbar.ca,
check us out on Facebook
and follow us on Twitter @clifbar.

About IRONMAN

The iconic IRONMAN® Series of events is the largest
participation sports platform in the world. Since the inception of the
IRONMAN® brand in 1978, athletes have proven that ANYTHING IS
POSSIBLE® by crossing finish lines at the world’s most
challenging endurance races. Recognized for excellence through
distinguished events, world-class athletes and quality products, IRONMAN
has grown from a single race to a global sensation with more than 250
events and five unique brands: IRONMAN®, IRONMAN®
70.3®, 5150™ Triathlon Series, Iron Girl® and
IRONKIDS®. For more information, visit www.ironman.com.

Contacts

Clif Bar & Company – Canada & International
Serena Ingre,
510-596-6576
singre@clifbar.com
or
IRONMAN
Ellie
Seifert, 516-993-6449
ellie.seifert@ironman.com