CLIF Bar Named Official Sports Energy Bar and Gel Supplier of Prudential RideLondon 2016–2018

LONDON–(BUSINESS WIRE)–Clif Bar & Company, the makers of CLIF® Bar energy bar, today announced
a three-year sponsorship agreement as the Official Sports Energy Bar and
Gel Supplier of the 2016 Prudential RideLondon beginning this year.
Billed as the ‘World’s Greatest Festival of Cycling,’ Prudential
RideLondon will see more than 100,000 participants cycle more than three
million miles over the weekend of 30-31st July 2016.

“We’re passionate about cycling and as the Official Sports Energy Bar
and Gel Supplier of the 2016 Prudential RideLondon we’re excited to
share our great-tasting foods with cyclists when they need it most,”
said Kevin Cleary, CEO of Clif Bar & Company. “CLIF Bar was born on a
bike and we’re proud to support cyclists with sports nutrition foods
that feed and inspire adventure.”

As part of the agreement, CLIF Bar energy bars, CLIF BLOKS®
energy chews and CLIF SHOT® energy gels will be available
on-course during the Prudential RideLondon-Surrey 100, the Prudential
RideLondon-Surrey 46 and at the Festival Zone during the Prudential
RideLondon FreeCycle event. CLIF Bar will also be at the Cycling Show at
ExCeL London, the perfect show for connecting and inspiring cyclists of
all ages and abilities.

“We are looking forward to working with Clif Bar & Company over the next
three years,” said Hugh Brasher, Event Director for Prudential
RideLondon. “The CLIF Bar energy bars, CLIF SHOT energy gels and CLIF
BLOKS energy chews that Clif Bar & Company will be providing are the
perfect sports nutrition foods for participants taking on the challenge
of the Prudential RideLondon-Surrey 100 and the Prudential
RideLondon-Surrey 46.”

CLIF Bar is available in the UK in seven delicious flavours: Chocolate
Chip, Chocolate Almond Fudge, White Chocolate Macadamia, Crunchy Peanut
Butter, Oatmeal Walnut Raisin, Blueberry Crisp and the newly launched
flavour Coconut Chocolate Chip, and available at Boots, WHSmith, Holland
& Barrett, Tesco, Asda, Ocado and all good sports and health food

For further information about CLIF Bar, visit,
like us on Facebook, and follow us on Twitter @clifbar
or on Instagram @clifbarcompany.


Clif Bar & Company Origin Story

In 1990, Gary Erickson, founder and owner of Clif Bar & Company, set off
on a one-day, 175-mile bicycle ride with a friend. As usual, he packed
six energy bars from the only energy bar brand available on the market
at the time. Halfway through the day, Gary realized he simply couldn’t
stomach another sticky, unappetizing, hard-to-digest bar. Then and
there, at a moment he now calls “the epiphany,” the inspiration for the
CLIF Bar was born. Two decades later, Clif Bar, a family and
employee-owned company, is still blazing new trails with its food.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and wholesome foods,
including CLIF Bar energy bar, Builder’s protein bar, CLIF BLOKS energy
chews and CLIF SHOT energy gels. Focused on sports nutrition foods for
adventure, the family and employee-owned company is committed to
sustaining its people, brands, business, community and planet.


General Media / Grocery Enquiries:
Stephanie Matson, 01403
786460 / 07738 764668
/ Outdoor Retail Enquiries:

Chris Stuckey, 01933 672170 (ext 5)