CLIF Kid® Unveils the Fruits (and Veggies) of Their Labor with New Zbar Fruit + Veggie Bars1

An Organic, Fun and Flavorful Baked Whole Grain Snack

EMERYVILLE, Calif.–(BUSINESS WIRE)–CLIF Kid®, maker of organic snacks for active kids, is introducing a new
addition to the CLIF Kid family – CLIF Kid Zbar® Fruit + Veggie. This
certified USDA organic snack not only contains whole grains, but also a
blend of fruit puree concentrate and vegetable powders that deliver the
taste kids want, with the nutrition parents desire. CLIF Kid Zbar Fruit
+ Veggie adds variety to the tasty snack options that nourish kids’
active lifestyles.

“At Clif Bar & Company, the apple never falls far from the CLIF Bar
tree!” said Shirin Belur, CLIF Kid brand manager. “We are proud that our
bars are certified USDA organic, and are thrilled to offer a portable
and nutritious snack for busy, on-the-go families. Studies show that
most kids ages 2 to 11 do not meet the recommended daily intake for
fruits and vegetables2, so we carefully crafted these bars as
a fun way to introduce kids to a variety of fruit and vegetable flavors
that expand their palates.”

The soft and chewy bars are available in three flavors: Awesome Orange
(carrot, mango and orange), Keen Green (apple, sweet potato and spinach)
and Purple Power (sweet potato, beet and berry). The sweet flavors and
bright colors, which are derived from fruit and vegetable extracts, help
build positive fruit and veggie experiences for kids.

In addition to being organic and non-GMO, the bars also contain 10 to 11
grams of whole grains, are an excellent source of calcium and good
source of fiber3, and do not contain high fructose corn
syrup, artificial flavors or synthetic preservatives.

CLIF Kid Zbar Fruit + Veggie bars are available exclusively at Target
and were developed for the 2016 Made to Matter – Handpicked by Target
program, which features a collection of 20 purpose-driven brands with an
emphasis on meaningful product innovation. (MSRP: $4.99/5-count box).

About Clif Bar & Company

Clif Bar & Company crafts energy food with organic ingredients to feed
and inspire adventure. Focused on performance nutrition and snacks, the
kitchen crafted lineup includes the CLIF® Bar energy bar, LUNA® and CLIF
Kid® brands. Family and employee owned, the company is committed to
using organic ingredients to help create a healthy, just and sustainable
food system.

For more information, please visit,,

About “Made to Matter – Handpicked by Target”

“Made to Matter – Handpicked by Target” is a product collection of
leading natural, organic and sustainable brands. At the heart of Made to
Matter is an assortment of great products made with simple, recognizable
ingredients that are designed to be better for everyone and accessible
to anyone.

1 Made with fruit puree concentrate and vegetable powder
From the Position of the Academy of Nutrition and Dietetics:Nutrition
Guidance for Healthy Children Ages 2 to 11 Years

Contains 4g total fat


Allison Aronoff, 213-335-5509