Coca-Cola® and Regal Cinemas Relaunch Long-Standing Program for Aspiring Filmmakers

More Than 20 Colleges and Universities Join The Initiative

ATLANTA–(BUSINESS WIRE)–Coca-Cola and Regal Cinemas are bringing back one of the longest-running
branded student film programs in the country. The two companies are
teaming up to announce the return of a student filmmaking initiative now
called the Coca-Cola and Regal Films program. The premier program
invites aspiring, up-and-coming filmmakers from more than 20 top
university and college film schools across the country to participate.

This six-month initiative provides students with hands-on roles managing
all aspects of filmmaking. From developing scripts and managing the
creative process to casting and production, student finalists ultimately
will create a 35-second film about the special movie-going experience.
The program also gives students the opportunity to work alongside
marketing and creative teams at The Coca-Cola Company and Regal Cinemas.

Coca-Cola has been an intimate part of the movie experience since the
inception of film, dating back to the days of silent films. Eighteen
years ago, The Coca-Cola Company created a competition for up-and-coming
filmmakers called the Coca-Cola Refreshing
Filmmaker’s™ Award
, as part of its commitment to the education
community and the arts. Most recently known as Sprite Films™, the
program grew to a whole new level. Now with Regal’s involvement, the Coca-Cola
and Regal Films
program has evolved to give students even greater
national exposure and access to the cinema industry.

“An ice-cold delicious Coca-Cola is a quintessential part of the
movie-going experience. Bringing this program back allows us to continue
the great tradition of supporting the industry and the next generation
of writers, directors and producers,” said Andrew McMillin, senior vice
president, Coca-Cola Trademark Brands, Coca-Cola North America. “We are
excited to work together with these students and empower them to tell a
story through their lens.”

Coca-Cola and Regal teams will select up to five finalists who each will
receive $15,000 to produce a 35-second film. A Red Ribbon panel
comprised of entertainment industry experts, Coca-Cola and Regal
representatives will choose the 2017 grand prize winner, who will be
announced at the CinemaCon conference in March 2017. The 2017 grand
prize-winning film will debut on thousands of screens in Regal cinemas
nationwide in spring 2017.

“Regal is proud to partner with Coca-Cola and support these ambitious
film students and this long-standing program,” said Ken Thewes, chief
marketing officer, Regal Entertainment Group. “Offering students with
resources such as access to our theaters to produce their films and the
ability to utilize our movie distribution capabilities gives
participants a significant platform to share their talents with our
passionate audiences across the country.”

Coca-Cola and Regal Films’ 2016 grand prize winner is
Ameer Kazmi, writer and director from New York City’s School of Visual
Arts, for his film “Blindfold”, which will be shown in Regal theaters
nationwide beginning October 28.

Kazmi’s film tells the story of a young woman’s stressed-filled day that
gets turned on its head when her two roommates have a surprise planned
for her. After discovering a little red box holding a blindfold on her
kitchen counter, she is guided by her roommates through the streets of
New York City to a Regal movie theater where her senses are triggered
and her experience is made more special by enjoying a refreshing,
ice-cold Coca-Cola.

“Winning the Coca-Cola and Regal Films program has been a dream
come true. It was extremely eye-opening to work with two major brands,
like Coca-Cola and Regal, and be able to fully explore all facets of
filmmaking beyond the creative,” said Kazmi. “I’m thankful to Coca-Cola
and Regal for the opportunity. I can’t wait to see my film on the big
screen with my friends and family at our local Regal Theater.”

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands and more than 3,800 beverage choices. Led by Coca-Cola, one of
the world’s most valuable and recognizable brands, our company’s
portfolio features 20 billion-dollar brands, 18 of which are available
in reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke®, Coca-Cola Zero™, Fanta®, Sprite®, Dasani®,
vitaminwater®, Powerade®, Minute Maid®, Simply®, Del Valle®, Georgia®
and Gold Peak®. Through the world’s largest beverage distribution
system, we are the No. 1 provider of both sparkling and still beverages.
More than 1.9 billion servings of our beverages are enjoyed by consumers
in more than 200 countries each day. With an enduring commitment to
building sustainable communities, our company is focused on initiatives
that reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic development of
the communities where we operate. Together with our bottling partners,
we rank among the world’s top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey
at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates one of the leading and
most geographically diverse theatre circuits in the United States,
consisting of 7,307 screens in 564 theatres in 42 states along with
Guam, Saipan, American Samoa and the District of Columbia as of June 30,
2016. The Company operates theatres in 46 of the top 50 U.S. designated
market areas. We believe that the size, reach and quality of the
Company’s theatre circuit not only provide its patrons with a convenient
and enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations. Additional
information is available on the Company’s website at www.REGmovies.com.

Contacts

For The Coca-Cola Company
Abby Peck, +01-404-676-2312
apeck@coca-cola.com
or
For
Regal Entertainment
Richard M. Grover, +01-865-925-9539
Richard.Grover@regalcinemas.com