Coca-Cola Celebrates 75-Year USO Partnership with Red, White and Blue Patriotic Packaging
Limited edition “Share a Coke® and a Song”
packaging features classic song lyric, “I’m Proud To Be An American”
ATLANTA–(BUSINESS WIRE)–This summer, The Coca-Cola Company is launching special limited edition
patriotic packaging to honor and celebrate the nation’s service men and
women and to commemorate The Company’s longstanding partnership with the
United Service Organizations (USO) in honor of its 75th
anniversary.
The limited-edition Share a Coke® and a Song packaging will
feature the classic patriotic song lyric, “I’m Proud To Be An American.”
The custom designed red, white and blue 16-ounce Coca-Cola®
cans are available in select convenience and grocery stores nationwide
now through July 4th while supplies last. Additionally, 20,
24 and 35 family packages of 12-ounce Coca-Cola® cans will be
wrapped with the patriotic design. As NASCAR’s top drivers prepare to
rev their engines at the Coca-Cola 600—the country’s largest Memorial
Day celebration— the Share a Coke® and a Song fan activation
at Coca-Cola 600 will feature kiosks where race fans can read about
Coca-Cola’s 75-year partnership with the USO and join the “Campaign
to Connect” which encourages them to help the USO send one million
thank you messages to service members globally. Coca-Cola and the USO
will honor 75 service members and USO volunteers at the beginning of the
race and Grand Marshal, General (Retired) George W. Casey, Jr.,
Chairman, USO Board of Governors will give the command to get the
Coca-Cola 600 underway.
“Our partnership with the USO dates back to 1941 and we have worked
together for 75 years to help keep service members refreshed all over
the world,” said Erika von Heiland Strader, director, Community
Marketing, Coca-Cola North America. “The custom patriotic packaging is
Coca-Cola’s special way of commemorating and thanking the USO for its
many years of impactful work to help keep the nation’s military men and
women connected to family, home and country throughout their time of
service.”
This Memorial Day weekend, Coca-Cola 600 attendees will also get a taste
of the official Share a Coke® and a Song experiential tour
where they can listen to popular tunes while flaunting their lip syncing
skills and staying refreshed with ice-cold Coca-Cola beverages. “This is
an exciting year for us and we are thrilled that our longtime partner
Coca-Cola is playing a large role in the USO’s 75th anniversary
celebration,” said Kymm Carlson, USO director of corporate alliances.
“Enduring support like Coca-Cola’s has a great impact on how the USO is
able to deliver refreshments worldwide to our men and women in uniform
that leaves them feeling connected to the country they serve.”
The patriotic celebration will continue through July 4th
weekend as part of the Coke Zero 400 Powered By Coca-Cola at Daytona
International Speedway.
Visit Coca-Cola
Journey to learn more about the Coca-Cola 600 activations and
75-year partnership between the USO and The Coca-Cola Company.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, one of the world’s most valuable and recognizable brands,
our Company’s portfolio features 20 billion-dollar brands including,
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world’s largest beverage
distribution system, consumers in more than 200 countries enjoy our beverages
at a rate of more than 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,visit
our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
Contacts
The Coca-Cola Company
Yunice Emir, 404-676-8022
yemir@coca-cola.com
