Coca-Cola Sings a Different Tune with the Pitch-Perfect Return of “Share a Coke®…and a Song”

The “Share a Coke” Campaign Will Now Feature 70+ Song Lyrics to Help
Fans Taste the Feeling in a New Way All Summer Long

ATLANTA–(BUSINESS WIRE)–This summer, The Coca-Cola Company’s successful “Share a Coke®
program will strike all the right notes by inspiring music fans across
the U.S. to celebrate a moment, a memory, a mood or a feeling, bringing
people together through the universal love of music.

Beginning in April, packages of Coca-Cola®, Diet Coke®,
Coke Zero™ and Coca-Cola Life® will feature an array of song
lyrics from recent chart-toppers, classic hits and traditional favorites
as part of the “Share a Coke and a Song” campaign. Every Coke is an
opportunity to connect music fans with friends and family. “Share a Coke
and a Song” signals a major evolution for one of The Company’s most
successful U.S. campaigns of all time, which in the past two years
featured first names, group names and colloquial nicknames.

“Song lyrics strike an emotional chord in people, capturing what we are
feeling while helping us express what we want to say,” said Joe
Belliotti, Head of Global Music Marketing, Coca-Cola North America.
“We’re setting the summer to music to inspire and connect fans through
the special moments that are created when they share a Coke.”

The debut collection of “Share a Coke and a Song” packaging will feature
song lyrics spanning a range of sentiments, from the feeling of falling
in love (“The Way You Love Me” and “You Belong With Me”) and celebrating
victory (“All I Do is Win” and “We Are The Champions”) to moments of
friendship (“Lean On Me”), flirtation (“It’s Getting Hot in Herre”),
sass (“We Never Go Out Of Style”) and motivation (“I’m Your Biggest
Fan”). The campaign also will feature patriotic lyrics (“I’m Proud To Be
An American” and “Sweet Land Of Liberty”), as well as lyrics from iconic
Coca-Cola and Diet Coke ads, such as “I’d Like To Buy The World A Coke”
and “Just For The Taste Of It.” The complete list of lyrics featured on
packaging will be available at www.ShareaCoke.com
beginning April 18.

Song lyrics will be available all summer while supplies last on 8-ounce
glass bottles, 7.5-ounce mini cans, 20-ounce bottles, 1.25- and 2-liter
bottles, and 12-ounce cans of Coca-Cola, Diet Coke, Coke Zero and
Coca-Cola Life. Beginning April 18, music lovers can also visit ShareaCoke.com
to choose from a list of lyrics to customize bottles, access crafted
digital images to share on social media and participate in the
#ShareaCoke Photo Gallery. The website will continue to sell “Share a
Coke” individual 8-ounce glass bottles and six-packs of 8-ounce glass
bottles of Coca-Cola that are customizable with names. New this year,
fans can also purchase customized Diet Coke and Coke Zero packaging,
making it easy to share a Coke for nearly any special celebration or
occasion.

“During the past two years, we have seen incredible enthusiasm from
people who loved the personal touch of our ‘Share a Coke’ campaign and
invited our brand into their lives,” said Racquel Harris Mason, Vice
President, Coca-Cola/Coke Zero, Coca-Cola North America. “Evolving the
campaign from providing individual names to now expressing the limitless
sentiments that music lyrics communicate is our way of celebrating that
excitement and inviting fans to continue to celebrate special moments in
new ways over an ice-cold Coca-Cola.”

This year’s program features an all-new social sharing opportunity
that’s all about the music.

Lyrical enthusiasts can tap into a unique digital experience by using
the Shazam® mobile app to scan the lyric on specially
marked “Share a Coke” 20-ounce bottles and signage, allowing them to
record a digital lip-sync video and share their creations on social
media with the hashtag #ShareaCoke.

“Share a Coke and a Song” will be supported through a nationwide
advertising and marketing campaign, including a suite of music-themed TV
commercials, cinema ads, social and digital engagement and a summer-long
experiential tour making stops at major music events throughout the
country beginning with the NCAA® Men’s Final Four®
in Houston April 1-4.

Coca-Cola is an official corporate champion of the NCAA.

The Coca-Cola Company also welcomes multi-platinum international pop
star Jason Derulo as one of the brand ambassadors for the program.

About The Coca-Cola Company

The Coca-Cola Company (NYSE:KO) is the world’s largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led
by Coca-Cola, one of the world’s most valuable and recognizable brands,
our Company’s portfolio features 20 billion-dollar brands including,
Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute
Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are
the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world’s largest beverage
distribution system, consumers in more than 200 countries enjoy our beverages
at a rate of more than 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy
living
, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank among the
world’s top 10 private employers with more than 700,000 system
associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,visit
our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

The NCAA and Final Four are trademarks of the National Collegiate
Athletic Association.

Contacts

The Coca-Cola Company
Yunice Emir, 404-676-8022
yemir@coca-cola.com