Coherent Path Customer Staples to Present eTail West Keynote on Email Personalization

Coherent Path to Reveal Survey Results at the Conference on How
Marketers are Planning their 2017 Email Calendars

BOSTON–(BUSINESS WIRE)–Coherent
Path
, the email marketing calendar company, will be exhibiting in
booth 615 at eTail West, being held February 27 to March 2 in Palm
Springs. At the show, Coherent Path will reveal the results of its
recent survey, which will shed light on how marketers are thinking about
and planning their email marketing calendars.

Coherent Path customer, Staples will be giving a keynote presentation on
email personalization at the pre-conference
summit
, focused on email marketing and customer relationship
management (CRM) on February 27. The presentation will explore the
company’s email marketing transformation from a merchant-driven approach
to a comprehensive customer-centric, data-driven and personalized
strategy.

   

Who:

Alanna Vallee, senior director of targeted marketing, Staples
 

What:

“Keynote: Email Personalization is Hard”
 

When:

Monday, February 27 at 8:25 a.m. PT
 

Where:

JW Marriott
Palm Springs, Calif.
 

Additionally, Coherent Path’s Vice President of Strategic Accounts, Max
Busselle will join Staples to moderate an interactive roundtable
discussion about growing revenue with the right email diet, on the same
day.

In its eighteenth year, eTail is where the top minds of America’s most
successful retailers meet and learn. The disruptive content, designed to
help optimize business profits, brings together 2000 senior-level
executives from world-class ecommerce companies to develop both their
companies and careers. For more information, please visit: http://etailwest.wbresearch.com/.

About Coherent Path
Coherent Path is the email marketing
calendar company for top retailers seeking to transform their email
program into a modern data-driven channel focused on revenue. The
company’s machine learning solution empowers retailers with the relevant
themes and categories they should feature in today’s campaigns while
continuously learning to inform the campaigns of tomorrow . By creating
an optimized email diet that caters to each customer’s evolving tastes
and moods, Coherent Path helps retailers quickly engage and cross-sell
customers and promote strategic product categories while reducing email
fatigue. Headquartered in Boston, MA. with offices in Toronto, ON
Coherent Path works with retail leaders including Neiman Marcus and
Staples. For more information, visit www.coherentpath.com,
follow Coherent Path on Twitter
or connect on LinkedIn.

Contacts

fama PR
Gina Devine, 617-986-5038
coherentpath@famapr.com