Colgate’s #EveryDropCounts campaign, featuring award-winning ‘Save
Water’ communication, aims to drive consumer awareness of global water
NEW YORK–(BUSINESS WIRE)–#EveryDropCounts–With one in 10 people worldwide lacking access to clean water, raising
awareness of the importance of conservation is more important than ever.
To help shed light on global water shortages, Colgate-Palmolive Company
will air its award winning ‘Save
Water’ communication on World Water Day in over 70 countries as part
of the company’s global efforts to expand its #EveryDropCounts
Originally developed in 2014 to support Colgate’s global sustainability
commitment to “Making Every Drop of Water Count,” the video
communication illustrates how a seemingly small act, like turning off
the faucet while brushing your teeth, can make a big difference. Since
then, this message has been shared in countries around the world,
including via an ad during Super Bowl 50 in the US, and has continued to
gain consumer recognition in social media, where it has been viewed
millions of times.
Colgate plans to further expand its campaign by adding the ‘Save Water’
message to packaging for its soaps and cleaning products. The “Save
Water” message already appears on the Company’s toothpaste and
The company will also look to engage consumers online via social media
as well as in store, partnering with key retailers around the world to
educate shoppers about World Water Day and Colgate’s ‘Save Water’
Consumers are encouraged to celebrate World Water Day and show their
support for water conservation by spreading the word on social media
using the campaign hashtag, #EveryDropCounts.
Recognizing the responsibility businesses have in addressing the global
issue of water security, Colgate has made water a global sustainability
priority. Colgate’s broader global ‘Save Water’ initiative began as part
of the company’s long-standing commitment to promoting water
conservation awareness to all of its global consumers by 2020.
In 2015, Colgate was named to the inaugural CDP
Water A List, one of only eight global companies recognized as
corporate leaders in water conservation for having best-practice actions
to manage water and mitigate water risk. Colgate again earned a spot on
the exclusive list in 2016.
To learn more about Colgate’s #EveryDropCounts campaign and view the
video, please visit www.Colgate.com/EveryDropCounts.
For more information about sustainability at Colgate including progress
updates on the company’s 2020 water goals, please visit www.ColgatePalmolive.com/Sustainability.
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate sells its products in over 200 countries and territories around
the world under such internationally recognized brand names as Colgate,
Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion,
Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s
Prescription Diet and Hill’s Ideal Balance. For more information about
Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com.
To learn more about Colgate Bright Smiles, Bright Futures® oral health
education program, please visit http://www.colgatebsbf.com.
Tatiana Munoz, 212-310-2670