Consumer Demand for Greater Transparency and its Measurable Impact on the Food Industry

Headwaters MB’s Winter 2017 Report, The Rise of a New Food Industry
Mandate: Trust, Truth and Transparency
, Explores Food Industry Trends

DENVER–(BUSINESS WIRE)–Many concerns are weighing heavily on the minds and hearts of consumers
today, and among them are the availability of healthy foods and the
impact food has on their health and well-being. In this environment, one
concern has surged in importance – the demand for greater transparency
from food companies. Food companies that recognize and support these
consumer priorities can achieve long-term consumer loyalty and brand

Bill Harrison, Head of Consumer Investment Banking at Headwaters MB,
commented, “Today’s food industry is in the midst of an extraordinary
revolution that is as disruptive as it is dynamic. As outlooks and
lifestyles veer further away from questionable diets and unrealistic
weightloss fads, consumers have become increasingly aware of the
importance of transparency and the food choices they and their families
are making.”

In our Winter 2017 report, The Rise of a New Food Industry Mandate:
Trust, Truth and Transparency, we explain the cumulative effect consumer
demand for greater transparency, better-for-you ingredients and global
citizenry is having on the food industry and its constituents. The
report also discusses:

  • Emerging food industry trends having the strongest impact on
    consumers, investors and the business community
  • Real life success stories of brands whose marketing and messaging are
    introducing new standards of transparency, trust and consumer
  • Consumer product concerns and the influence they are having on today’s
    healthier-food sector
  • The declining market share of Big Food brands and the acceleration in
    acquisitions of smaller companies creating opportunities for new brands

To download a complimentary copy of the report, click

About Headwaters MB

Headwaters MB is an independent, middle-market investment banking firm
providing strategic merger and acquisition, corporate finance, and
merchant banking services through proprietary sources of capital. Named
“Investment Bank of the Year” by major organizations for its third
consecutive year, Headwaters MB is headquartered in Denver, CO, with six
regional offices across the United States and partnerships with 18 firms
covering 30 countries. For more information, visit


Headwaters MB
Jenna Luvin, 303-531-4610
Director of