STAMFORD, Conn.–(BUSINESS WIRE)–Boardroom Inc., publisher of consumer newsletters Bottom Line Personal
and Bottom Line Health, has changed its name to Bottom Line Inc. as part
of a major initiative to transform the 43-year old print publishing
company into a multi-platform content destination.
Sarah Hiner, President & CEO, said, “The company-wide transition will
allow a broader audience to engage with Bottom Line in ways never before
possible, while remaining a preeminent service for its current print
Bottom Line Inc. works with thousands of experts in diverse fields, from
finance to healthcare, to bring readers insider perspectives on issues
such as prescription medication dangers, buying and selling a home, and
prevention and treatment of diseases including cancer, heart disease and
diabetes, Hiner said.
“As the world changes, so has the way society receives and shares its
information,” she said. “Bottom Line began in an era before hashtags,
animated gifs and the 24-hour news cycle, so with the agility of today’s
most disruptive start-ups, Bottom Line is pivoting towards a new
business model, while remaining focused on our most valued asset, our
As part of the transformation, Bottom Line has moved its headquarters
into a collaborative open-floor environment in downtown Stamford, Conn.
Harnessing the experience and strength of its in-house team, along with
its leadership under the direction of Ms. Hiner, the challenge remains
to deliver best-in-class, actionable advice that empowers its customers
to “live their best life yet.”
About Bottom Line Inc.
Bottom Line Inc. is a privately held publishing company, serving more
than 600,000 subscribers and 350,000 book buyers annually. Its website,
BottomLineInc.com, has more than 12 million visits annually.
For more than four decades, Bottom Line Inc. (formerly Boardroom Inc.)
has provided consumer, health and finance news to more than 20 million
readers worldwide. Its vast array of expert-sourced content is published
in both subscription-based newsletter and books, including licensed
publications from the world’s most prestigious direct marketing partners.
The Dilenschneider Group
Joe Pisani, 212-922-0900