Cooper Tire Teams up with Tire Discounters to Educate Teens and Their Parents at Tire Safety Event Oct. 22 11 a.m. to 2 p.m.

Cooper employees will demonstrate tire safety tips as part of the Tread
Wisely tire and driver safety program

FINDLAY, Ohio–(BUSINESS WIRE)–In conjunction with National Teen Driver Safety Week, and as part of its
Tread Wisely tire and driver safety program, Cooper
is teaming up with Tire
to host a free tire safety event Oct. 22 from 11 a.m. to
2 p.m. at Tire Discounters, 4902 Marburg Ave., Cincinnati, Ohio. Cooper
volunteers will be on hand to demonstrate tire safety tips, including
how to check tire pressure, tread depth and the overall condition of
tires. Teen drivers will receive a free Tread Wisely tire safety kit and
enjoy free food, participate in games, and win prizes.

“Young drivers generally don’t know much about their tires or how to
properly maintain them,” said Anne Roman, Cooper Tire’s Vice President
of Communications & Public Affairs. “In partnership with Tire
Discounters, this event offers young drivers a unique, hands-on
opportunity to learn just how important tire safety is. After all, tires
are the only thing connecting vehicles to the road. We are proud to
partner with Tire Discounters to offer teens and their parents an
opportunity to learn together and have fun at the same time.”

“We’re very excited to partner with Cooper for this tremendously
important event,” said Abbey Dryden, Tire Discounters’ Vice President of
Marketing and Project Management. “Driver safety, especially for teens
and young adults, is such a crucial part of our business and we believe
it will be extremely valuable to help educate them.”

Earlier this year, Cooper partnered with the National Organizations for
Youth Safety (NOYS), a not-for-profit agency with affiliates that reach
more than 11 million young people nationwide, to launch the Tread Wisely
tire and driver safety program aimed at teens and young adults ages 15
to 25. Since the program’s launch, Cooper and NOYS have been actively
sharing tire and driver safety information at,
on social media at “TreadWisely1,” through peer-to-peer education
efforts and via involvement in events that attract a young audience.
Cooper has mobilized more than 200 of its employees beginning this fall
to work with teens and young adults in communities where the company has
major facilities including Findlay, Ohio; Texarkana, Ark.; and Tupelo,
Miss. The Cooper volunteers will demonstrate the tire safety basics to
engage young people in discussions about the importance of tire
maintenance to their overall safety.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car and light truck tires. Cooper and
its subsidiaries also sell medium truck, motorcycle and racing tires.
Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the world. For
more information on Cooper, visit,

About Tire Discounters

Established in 1976 with a single, one-bay store on the east side of
Cincinnati, Tire Discounters is the nation’s eighth-largest independent
tire retailer. The company leads the way in providing unique and
innovative customer benefits designed to make tires last longer and
maximize the overall performance of a car or light truck – such as free
alignment with any four-tire purchase with standard installation. Tire
Discounters’ ASE-certified technicians provide full automotive
maintenance and repair. Tire Discounters currently employs more than
1,100 people in more than 100 locations in Ohio, Kentucky, Indiana,
Tennessee, and Georgia. For more information, visit

About The National Organizations for Youth Safety (NOYS)

NOYS was originally founded as the Traffic Safety Collaboration, and for
its first 10 years was supported by funding from government agencies,
including the Department of Transportation. In 2005, NOYS became a
501(c)(3) organization and incorporated as the National Organizations
for Youth Safety, and has since grown to include over 80 national member
organizations. NOYS continues to maintain a strong focus in traffic
safety with support from government and business and industry, and has
expanded to include other safety areas such as injury
prevention, substance abuse prevention, and violence prevention.


Cooper Tire
Anne Roman