CordiaGrad, Leader in Student Loan Refinancing, Relaunches as Purefy

New Brand Signals New Direction and Innovation After Bank Split-Off

WASHINGTON–(BUSINESS WIRE)–#studentloan–Today CordiaGrad announced that it is relaunching as Purefy Inc. The
name change signifies the company’s commitment to helping college
graduates and their parents save money by refinancing their high-cost
student loans. The new name for the national online lender follows a
separation from Bank of Virginia and its parent company, Cordia Bancorp,
last month. Founder Jack Zoeller purchased Purefy from the bank to
better address the urgent need to provide an alternative to millions of
Americans seeking relief from student loan debt.

On the decision to rebrand, Zoeller stated, “We want our brand to match
our values, direction and commitment to young adults and parents
burdened by student debt.” The name change from CordiaGrad to Purefy,
pronounced “purify,” signals the “pure refinancing” of student loans and
a borrower-focused commitment to transparency and simplicity in the
student loan marketplace.

When it launched in January 2015, Purefy was the first in the industry
to reveal to applicants the exact interest rate they are eligible for
before they apply or have their credit report pulled – using Purefy’s
Find My Rate tool. The company specializes in student loan and parent
PLUS loan refinancing, and is the only student loan refinancing lender
to offer five, eight and 12-year loans. Purefy also assigns each
applicant a dedicated personal loan advisor. In the coming months the
company expects to introduce product and platform innovations aimed at
serving a broader group of student loan borrowers.

“A generation of Americans is saddled by debt that many undertook while
they were still teenagers,” said Zoeller. “Purefy remains dedicated to
helping these individuals pay off their loans faster and improve their
personal finances.”

About Purefy:

Purefy, formerly CordiaGrad, is a national online lender offering
student loan refinancing. Its mission is to help college graduates and
parents get out of their student debt faster. Purefy offers low interest
rates and five, eight and 12-year terms to high-achievers who have
earned their degrees and launched their careers. Purefy was formed to
offer student loan borrowers a personalized, transparent and simple
alternative to federal consolidation and big bank refinancing. Purefy
has offices in Washington, D.C., and Richmond, Va.

Learn more about Purefy’s low-cost student loans on its award-winning


Erin Bracken, 703-722-3063