CORDURA® Brand and Cone Denim Offer a Modern Twist on Classic Selvage Denim in 50th Anniversary Collaboration

Guía de Regalos

WICHITA, Kan.–(BUSINESS WIRE)–INVISTA’s
CORDURA®
brand
and Cone
Denim
, a global leader in denim authenticity and innovation, are
collaborating on a first of its kind, vintage-inspired selvage denim for
the 50th anniversary of the CORDURA® brand. The new CORDURA®
Selvage Denim is produced in Cone Denim’s legendary White Oak facility,
drawing inspiration from its over 110-year history in textile production
combined with 50 durable years of CORDURA® brand heritage.

White Oak is the oldest operating denim mill in the United States, and
the only mill producing narrow selvage denim on fly shuttle looms that
date back to the 1940s. The collaboration celebrates the CORDURA® brand
50th anniversary theme of “heritage meets innovation,” as it
reimagines the past to reinvent the future.

“As we celebrate a 50-year milestone, we’re also constantly looking
forward to what the future will bring in terms of durable innovation,”
said Cindy McNaull, global CORDURA® brand and marketing director. “Both
the CORDURA® brand and Cone Denim have a rich history involving textile
production and denim fabrics, and combining our extensive experience to
create the first-ever selvage denim incorporating CORDURA® Denim
technology is a great way to honor our mutual heritage and usher in new
performance denims of the future.”

Produced on American Draper X3 Shuttle looms, this signature
made-in-the-USA fabric is created through a collaborative development
process between Cone Denim’s ‘Cone® 3D’ (Denim, Design, and Development)
R&D team and the CORDURA® brand. By focusing these key elements within a
scientific, yet creative environment, Cone Denim and the CORDURA® brand
were able to take joint product innovation to the next level with both
this initial signature launch and future developments in the pipeline.

“Innovation is in our DNA, but heritage is also a key inspiration in our
fabrics – so working with a brand like CORDURA® that shares the same
values is a great fit for us,” said Kara Nicholas, vice president of
product design + marketing at Cone Denim. “Incorporating
high-performance CORDURA® fiber in such an iconic classic design was key
in bringing a new generation of selvage denim to life.”

Debuting at the Winter Outdoor Retailer Show, January 10-12, 2017,
CORDURA® Selvage Denim is the first of many projects to come from this
legacy-in-the-making collaboration with Cone’s global network of mills
in the US, China, and Mexico. For a sneak peek and to learn more, visit
CORDURA® brand booth #39213 or Cone Denim booth #151. Or, visit www.cordura.com.

About Cone Denim

Cone Denim has been a leading supplier of denim fabrics to top apparel
brands since 1891. Formed out of the entrepreneurial spirit of brothers
Moses and Cesar Cone and grounded in American heritage, Cone Denim has
been synonymous with authenticity and innovation for over a century.
Today, that same spirit, expertise and advanced capability continue to
service and inspire the global market. Cone Denim operates as part of
International Textile Group, Inc. (ITG) with manufacturing facilities in
the U.S., China, and Mexico, including the flagship White Oak® mill with
its unique blend of modern equipment and technology alongside vintage
looms from mid-century denim making.

About CORDURA® brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As
Long As The World Is Full Of Durable People, We’ll Keep Making Durable
Fabrics™. Known for its resistance to abrasions, tears and scuffs,
CORDURA® fabric is a primary ingredient in many of the world’s leading
high-performance gear and apparel products ranging from luggage,
upholstery and backpacks to footwear, military equipment, tactical wear,
workwear and performance apparel. The CORDURA® brand is a registered
trademark of INVISTA, one of the world’s largest integrated polymer,
intermediates and fibers businesses. To distinguish the CORDURA® brand,
the word “CORDURA®” must be spelled out in all caps and used with an ®,
and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and
marketing tools please visit www.CORDURA.com
and follow us on Facebook,
Twitter,
Instagram,
LinkedIn
and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER®
and ANTRON®, INVISTA is one of the world’s largest integrated producers
of chemical intermediates, polymers and fibers. The company’s advantaged
technologies for nylon, spandex and polyester are used to produce
clothing, carpet, car parts and countless other everyday products.
Headquartered in the United States, INVISTA operates in more than 20
countries and has about 10,000 employees. For more information, visit INVISTA.com,
or our Facebook
and Twitter
pages.

Contacts

INVISTA
Media Contact:
Morgan Lang, 910-772-1688
ext. 102
morgan@sweeneypr.com
or
CORDURA®
Brand Inquiries:

INVISTA S.à r.l.
4123 E. 37th
St. N
Wichita, Kan. 67220 USA
www.CORDURA.com