CORDURA® Brand and Woolrich® Team Up to Bring Back the Popular ‘90s Wool-Dura™ Collection for 21st Century Outerwear
CORDURA® brand features Woolrich and its new Wool-Dura™ Collection –
where heritage meets innovation – in the latest installment of the Meet
the Maker video series.
WICHITA, Kan.–(BUSINESS WIRE)–In the early 1990s, INVISTA’s CORDURA®
brand and Woolrich,
America’s Original Outdoor Clothing Company®, collaborated to create
Wool-Dura™, a specialty blend of iconic Woolrich wool and nylon 6,6
CORDURA® fabric used in hunting apparel.
Now, the two are back together for the 50th anniversary of
the CORDURA® brand with a newly reimagined Wool-Dura™ collection, taking
inspiration from its hunting-centric predecessor while adding a modern,
cross-functional twist. The collection is featured in the latest
installment of the CORDURA® brand “Meet
the Maker” video series, an ongoing mini-documentary that highlights
key brand partners and collaborators.
“The opportunity to work with Woolrich again on a new collection
inspired by the classics aligned perfectly with our 50th
anniversary focus of heritage meets innovation,” said Cindy McNaull,
global CORDURA® brand and marketing director. “We are extremely humbled
to work with such a loyal brand customer who has been a leader in the
outdoor marketplace for more than 180 years. Our latest ‘Meet
the Maker’ video spotlights this special collaborative history, and
we look forward to continuing to work together to design outdoor
clothing that reflects on our past, while propelling us forward into the
future of the industry.”
Wool-Dura™ is an authentic fabric that combines the durability of
CORDURA® fiber and the natural properties of Woolrich wool, produced in
the historic Woolrich Woolen Mill, to create strong, enduring garments
for the authentic outdoor lifestyle. The latest line of products
featuring Wool-Dura™ fabric are inspired by its hunting heritage, but
are designed to function in both outdoor and urban environments. In
addition to signature Wool-Dura® fabrics, the collection also includes a
coat, cap and blanket – all designed with a modern fit, style and
attitude in mind.
“We’ve been fans of the CORDURA® brand at Woolrich for years. When we
start bringing CORDURA® fiber into the mix, we create a product that has
all of the properties of wool but becomes more durable and
long-lasting,” said Karuna Scheinfeld, vice president of design at
Woolrich. “The latest Wool-Dura™ collection speaks to the values that
both the CORDURA® brand and Woolrich hold, and collaborating has brought
about a collection of extremely durable, beautiful products that people
can wear for generations to come.”
The Wool-Dura™ collection will be on display at Winter Outdoor Retailer
(Salt Lake City, UT) in both the CORDURA® brand (#39213) and Woolrich
(#19001) booths, with fabrics being available immediately and signature
garments available in Fall 2017. For more information on the
collaboration, visit www.cordura.com.
To hear the story firsthand, watch our Woolrich Wool-Dura™ “Meet the
Maker” episode on YouTube.
About Woolrich
Woolrich has been synonymous with quality outdoor clothing for over 180
years. The company began in 1830 when John Rich built his first woolen
mill in Plum Run, Pennsylvania. What has not changed in all those years
is Woolrich’s commitment to quality, value, and products that fit the
outdoor lifestyle. Learn more at http://www.woolrich.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As
Long As The World Is Full Of Durable People, We’ll Keep Making Durable
Fabrics™. Known for its resistance to abrasions, tears and scuffs,
CORDURA® fabric is a primary ingredient in many of the world’s leading
high-performance gear and apparel products ranging from luggage,
upholstery and backpacks to footwear, military equipment, tactical wear,
workwear and performance apparel. The CORDURA® brand is a registered
trademark of INVISTA, one of the world’s largest integrated polymer,
intermediates and fibers businesses. To distinguish the CORDURA® brand,
the word “CORDURA®” must be spelled out in all caps and used with an ®,
and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and
marketing tools please visit www.CORDURA.com
and follow us on Facebook,
Twitter,
Instagram,
LinkedIn
and YouTube.
About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER®
and ANTRON®, INVISTA is one of the world’s largest integrated producers
of chemical intermediates, polymers and fibers. The company’s advantaged
technologies for nylon, spandex and polyester are used to produce
clothing, carpet, car parts and countless other everyday products.
Headquartered in the United States, INVISTA operates in more than 20
countries and has about 10,000 employees. For more information, visit INVISTA.com,
or our Facebook
and Twitter
pages.
Contacts
INVISTA
Media Contact:
Morgan Lang, 910-772-1688
ext. 102
morgan@sweeneypr.com
or
CORDURA®
Brand Inquiries:
INVISTA S.à r.l.
4123 E. 37th St. N
Wichita,
Kan. 67220 USA
www.CORDURA.com
