CORRECTING and REPLACING $100,000 Donated to K9s For Warriors by Early Times Kentucky Whisky

LOUISVILLE, Ky.–(BUSINESS WIRE)–Please replace the release (dated March 29, 2016) with the following
corrected version due to multiple revisions.

The corrected release reads:


Early Times Kentucky Whisky donated $100,000 to K9s For Warriors during
the announcement of its partnership at a ceremony in Ponte Vedra, FL, on
Thursday, March 24. K9s For Warriors is a non-profit organization
committed to training service canines for military veterans suffering
from post-traumatic stress disorder, traumatic brain injury, and/or
other trauma resulting from military service.

The donation from Early Times will enable K9s For Warriors to train five
warrior-service dog teams.

The ceremony included opening remarks from K9s For Warriors Founder and
President Shari Duval and Executive Director Rory Diamond, as well as
the presentation of graduation certificates to five veterans and their
new service canines. In addition, ceremony guests were introduced to
former K9s graduate Joe Swoboda, accompanied by his service dog Lilly.
Swoboda spoke about his experience at K9s For Warriors and what the
donation means to him and fellow veterans.

“Early Times’ donation of $100,000 isn’t just about money,” said
Swoboda. “It’s not just about the cost associated with training service
dogs. This is about saving the lives of our brothers in arms. This check
is lives.”

The partnership between Early Times and K9s For Warriors stems from a
long history of military support from Brown-Forman, the parent company
of Early Times. In conjunction with Brown-Forman’s veterans employee
resource group (BRAVE) mission, Early Times will further the support in
empowering military veterans to continue living life with independence
and dignity following military service.

“Early Times has a genuine and heartfelt connection with our United
States military as well as with proud, hardworking and patriotic
Americans,” said Early Times Brand Manager Marc Hindorff. “It is our
honor to partner with K9s For Warriors and continue supporting those who
have dedicated their lives to protecting our country in their service.”

Robin Nicholson, a representative from BRAVE, was also in attendance and
spoke on behalf of Early Times and Brown-Forman. Her presentation of the
$100,000 donation to K9s For Warriors on behalf of Early Times and
Brown-Forman left ceremony guests, volunteers, and K9s veterans
speechless, given her emotional remarks.

In efforts to continue to raise awareness, Early Times will produce a
documentary film about the relationship between warriors and their
service dogs, as well as invite consumers to get involved with various
programs on Early Times’ Facebook page and at

For more information, please contact Kasey Allgeier at
or 614-204-8007 or Olivia Reibel at
or 502-553-0374.

About Early Times:

The Brown-Forman Company (NYSE:BFA) (NYSE:BFB) acquired Early Times in
1923 and over the next 30 years made Early Times the best-selling whisky
in the country. Today its smoothness is savored in over 40 countries.
For more than 145 years, Brown-Forman Corporation has enriched the
experience of life by responsibly building fine quality beverage alcohol
brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola,
Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single
Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Canadian Mist,
Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord.
Brown-Forman’s brands are supported by nearly 4,400 employees and sold
in approximately 160 countries worldwide. For more information about the
company, please visit

About BRAVE:

Brown-Forman Rallying All Veterans for Excellence (BRAVE) is a veterans’
employee resource group, seeking to create a network to identify,
support, develop and promote the unique characteristics and needs of
military veterans and their families throughout Brown-Forman’s business
locations and surrounding communities.

About K9s For Warriors:

K9s For Warriors was founded in 2011 by Shari Duval. After her son Brett
returned home as a contractor from Iraq with Post-Traumatic Stress
Disability, Duval recognized there was a need to innovatively and
effectively treat the devastating epidemic. What started out as an idea
developed into a passionate nonprofit organization committed to saving
the lives of rescue dogs and military heroes alike. Since 9/11, there
have been 130,000 veteran suicides (22 lives lost a day to PTSD).
Through a three-week, live-in training program – at no cost to the
veteran – K9s For Warriors graduates are able to return to civilian life
with dignity and independence while reducing their risk for suicide. The
mission of K9s For Warriors is to stop these 22 daily suicides

Early Times & K9s For Warriors Partnership:
Fact Sheet

  • Early Times custom barrel doghouses created for various service canines
  • Documentary showcasing the relationship between warriors and their
    service canines to premiere Summer 2016
  • Two social media engagements

    • “Tag a Dog” – Photos of the service dogs in training will be
      posted on the Early Times Facebook page and consumers will be
      invited to suggest names for the dogs sponsored by Early Times.
      The winning names will be announced in September 2016.
    • “Pic Pups Doghouse Giveaway” – Consumers will be invited to post a
      picture of their own dog to the Early Times Facebook page to be
      entered to win a custom Early Times barrel doghouse.


Brown-Forman Company
Olivia Reibel, 502-553-0374
Allgeier, 614-204-8007