CORRECTING and REPLACING CAPTIONS Snuggle® Encourages Everyone to Bear Their Hearts This Valentine’s Season

New National Survey Reveals the Challenges People Have Expressing
Heart-Felt Emotion; Snuggle Bear Gives You a Voice with the
#BearYourHeart Campaign

WILTON, Conn.–(BUSINESS WIRE)–Please replace the captions with the accompanying corrected captions.

The release reads:


New National Survey Reveals the Challenges People Have Expressing
Heart-Felt Emotion; Snuggle Bear Gives You a Voice with the
#BearYourHeart Campaign

Singers have crooned about it, movies have dramatized it, studies have
researched it. Now, just-released national survey results document the
challenges we have expressing our heart-felt emotions and telling those
we care about how we really feel. And no time period highlights
this emotional challenge more than the 25 days between today, National
Hug Day, and Valentine’s Day on February 14.

A new national survey conducted by Harris Poll on behalf of Snuggle in
January 2016 underscores the struggles people face “bearing” their
hearts. Top findings include:

  • Four in five people (80%) would appreciate a loved one showing them
    heart-felt emotion on Valentine’s Day.
  • A significant proportion of people (37%) admit to being challenged
    when it comes to expressing heart-felt emotion to those they care
    about. And for men, the number is even higher at 41%, compared with
    women at 33%.
  • Surprisingly, one in ten (10%) would rather go to the dentist than
    talk about how they really feel.
  • Half (50%) say writing it down is an easier way to express themselves
    than saying it.

To help the tongue-tied and closet romantics out there, Snuggle Bear,
the iconic embodiment of all things snuggly and soft, is here to help
people express their feelings this Valentine’s season with the
#BearYourHeart campaign. This integrated promotional, social media and
consumer engagement campaign offers digital Love Notes and Snuggle
LOVEmojis to show those we care about how we really feel. In addition,
Snuggle Bear will invite New Yorkers to bear their hearts in a rare
appearance right before Valentine’s Day.

As one of the fastest growing brands in the fabric conditioning
category, Snuggle softens both hearts and laundry. “Snuggle and
Valentine’s Day are the perfect match because both bring out the softer
side of us all,” said Bibie Wu, Vice President of Marketing, Snuggle.
“This Valentine’s Day, we’re spreading Snuggle’s message of making the
world a softer place by providing people creative ways to share their
heart-felt emotions with friends and loved ones.”

Starting today on National Hug Day and continuing through Valentine’s
Day, the #BearYourHeart campaign will give people the opportunity to
express themselves to those they love through Love Notes, Snuggle
LOVEmojis, and other engaging tools and tips.

To celebrate the campaign, New Yorkers are invited to visit the Snuggle
Bear Den on February 11 at the Flatiron Plaza by Madison Square Park.
Snuggle will warm up The Big Apple with a full day of #BearYourHeart

  • Snuggle Bear will be on hand to meet and take pictures with guests and
    encourage them to bear their hearts.
  • Guests can write a Love Note to someone special, take a picture, and
    watch it become part of a beautiful mosaic with thousands of other
    Love Notes which will be displayed on a massive digital screen.
  • Guests can receive a plush Snuggle Bear of their own and get a chance
    to win the ultimate Valentine’s experience package.
  • Everyone can follow along on Facebook,
    and Instagram
    or go to
    to join in the fun if you are not in New York.
  • Snuggle has been making the world a softer place for over 30 years. This
    year, in addition to softening hearts during Valentine’s season, Snuggle
    is launching innovative new products to help people snuggle up even
    more. Draw people close with the exhilarating scent of Snuggle’s new
    Cherry Blossom collection and help eliminate tough odor with new Snuggle
    Plus Superfresh liquid fabric softener.

    Survey Methodology

    This survey was conducted online within the United States by Harris Poll
    on behalf of Current Lifestyle (an agency of The Sun Products
    Corporation) from January 14-18, 2016 among 2,059 adults ages 18 and
    older. This online survey is not based on a probability sample and
    therefore no estimate of theoretical sampling error can be calculated.
    For complete survey methodology, including weighting variables, please
    contact Imani Rodman at

    About Snuggle

    As a leader in the fabric conditioning category for more than 30 years,
    Snuggle® has provided the ultimate in Snuggly Softness®
    and long-lasting freshness to loads of laundry. Recognized by its iconic
    Snuggle Bear, which was created by Jim Henson’s Creature Shop,
    birthplace of The Muppets and Sesame Street puppets, Snuggle offers a
    variety of high-quality fabric conditioning products, including liquid
    softeners, dryer sheets, and scent boosters. Snuggle is manufactured by
    The Sun Products Corporation and is available at major retailers
    including most food, drug, mass, club and dollar stores. For more
    information, visit

    About The Sun Products Corporation

    The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
    leading North American provider of laundry detergent, fabric softeners
    and other household products. With annual net sales of approximately
    $1.6 billion, the Company’s portfolio of products are sold under
    well-known brands that include all®, Snuggle®, Wisk®,
    Sun®, Surf®, and Sunlight®. In
    addition, Sun Products is the manufacturing partner for many retailer
    brand laundry and dish products in North America. For more information


    Imani Rodman, 212-445-8338

    Kathryn Corbally, 203-254-6762