CORRECTING and REPLACING Over Half Of Americans Insured Under Employer-Sponsored Healthcare Say Paid Maternity Leave Is Very Important Or Absolutely Essential

Three in Four (75%) Millennial Women Say Health Care Benefits Factor
Into Their Decision Of Where To Work

SAN FRANCISCO–(BUSINESS WIRE)–#IVF–Headline of release should read: Over Half Of Americans Insured Under
Employer-Sponsored Healthcare Say Paid Maternity Leave Is Very Important
Or Absolutely Essential (instead of Over Half Of Americans Insured Under
Employee-Sponsored Healthcare Say Paid Maternity Leave Is Very Important
Or Absolutely Essential).

The corrected release reads:


A recent online survey of American adults, conducted by Harris
on behalf of Collective
, revealed that over half (53 percent) of Americans who are
insured under an employer-sponsored healthcare plan said paid maternity
leave is very important or absolutely essential and more people seem to
value it compared to other workplace benefits such as behavioral health,
wellness programs, paid paternity leave and fertility treatment.

The online poll asked more than 2,000 U.S. adults (ages 18 and up) about
what employer-sponsored healthcare benefits they thought were important,
the types of benefits their employer-sponsored plan offered and their
understanding of what benefits were covered under their
employer-sponsored healthcare plan.

The survey also found that, in addition to paid maternity leave,
Americans want paid family benefits across the board. Over a third of
Americans (38 percent) said that paid paternity leave was very important
or absolutely essential, and 63 percent agree it is at least somewhat
important that employers offer coverage for fertility treatments in
their benefits plan.

A previous poll conducted by Harris Poll on behalf of Collective Health
in December 2015 also found that healthcare benefits drive career
decisions, especially amongst the demographic most likely to have or
consider having children1. When deciding on a new job, three
quarters (75 percent) of millennial women say healthcare benefits would
factor into their decision of where to work. 50 percent of millennial
women who would consider health care benefits when deciding where to
work said their likelihood to accept a position within a company would
be impacted if the costs and coverage aren’t reasonable.

Yet employers’ benefits offerings don’t always match up with the
coverage their employees deem important. Just less than half of employed
adults (47 percent) said that their company offers paid maternity leave
and a quarter (26 percent) said that their company offers paid paternity

Even when expectations are met, employees are still confused if they are
covered or how to take advantage of these types of benefits: nearly a
quarter of employed Americans (24 percent) said they were unsure whether
their plan covered paid maternity leave and 34 percent were unsure if
their company offered paid paternity leave. Among those insured under an
employer-sponsored healthcare plan, 59 percent do not know if they have
fertility coverage, while 7 in 10 (70 percent) say they wouldn’t know
what, if anything, they would be covered for if they or their partner
were to seek fertility treatment.

“Employers want to take care of their people. They spend over $1
trillion dollars a year—more than a third of America’s total annual
healthcare spend—on health insurance for their employees and their
families,2” said Dr. Rajaie Batniji, chief health officer and
co-founder, Collective Health. “But, creating a benefits program for
your workplace can often be confusing. By understanding the coverage
that your people want most—as well as investing in ways to help your
employees fully understand the benefits available to them—you can
potentially save money and create a happier workforce.”

While some companies have been slow to provide these types of family
benefits for their people, paid family benefits have surged amongst
large employers. In recent years, Netflix, Adobe, Apple, Google,
Microsoft, Facebook, Yahoo! and Amazon have all adopted family leave
policies that are 100 percent paid3. At least 60 percent of
large employers with 500 or more employees offer some type of fertility
benefit4 and we’re also seeing more benefits beyond just
parental leave. Companies such as Activision Blizzard and Deloitte are
setting the bar when it comes to offering paid time-off for elder care
or caregivers5.

Employees appear to be frequently making the quality of
employer-sponsored healthcare benefits a major part of their decision to
join a company. In fact, over three-quarters (76 percent) of Americans
say that competitive healthcare benefits are more important to them than
other workplace perks. Studies have also shown that investing in a rich
benefits program for your people doesn’t only attract top talent, but
can make for a more happy and loyal workforce6.

Survey Methodology

The 2016 survey was conducted online within the United States by Harris
Poll on behalf of Collective Health from August 26-30, 2016 among 2,025
adults ages 18 and older. The 2015 survey was conducted online within
the United States by Harris Poll on behalf of Collective Health from
December 3-7, 2015 among 2,018 adults ages 18 and older. When referring
to employed adults throughout the release, we mean Americans who are
employed full-time or part-time. For complete survey results and
methodology, including weighting variables, please contact,
or visit

About Collective Health

Collective Health is a software and services company creating the
healthcare experience we all deserve. Its team of engineers, designers
and actuaries are starting by redefining the $1 trillion dollar market
of employer-sponsored health insurance with data driven products. Using
Collective Health’s complete health benefits solution, companies can
design, administer and transform the consumer experience of health
benefits by harnessing the power of design and technology. Founded in
October 2013, Collective Health serves self-insured employers across the
U.S. The company is headquartered in San Francisco, CA. For more
information, visit








Collective Health
Julie Case