CORRECTING and REPLACING Time Inc. Launches Motto, a New Site for Millennial Women from the Editors of Time

Site debuts with contributions from President Barack Obama, Lena
Dunham, Shonda Rhimes, John Green, Megyn Kelly and More

NEW YORK–(BUSINESS WIRE)–Please replace the release with the following corrected version due to
multiple revisions.

The corrected release reads:


Site debuts with contributions from President Barack Obama, Lena
Dunham, Shonda Rhimes, John Green, Megyn Kelly and More

Today, Time Inc. (NYSE:TIME) launches Motto (,
a new site from the editors of Time aimed at millennial women who are
interested in advancing their careers and living more meaningful lives.

Motto draws on the expertise of Time journalists and the brand’s diverse
network of influential contributors, who will offer advice on careers,
balance and tactics that have helped make them successful. Some of
Motto’s first boldface contributors include President Barack Obama, Lena
Dunham, Shonda Rhimes, Jenna Lyons, Jorge Ramos, Megyn Kelly, Gina
Rodriguez, Ivanka Trump, Marie Kondo, Tony Fadell, Ina Garten and John
Green, among dozens of others.

Self-improvement and productivity content has been some of Time’s most
successful over the last two years, and millennial compose nearly half
of Time’s digital audience (comScore).

The site is led by Time Inc.’s Editorial Director of Audience Strategy
Callie Schweitzer, who will serve as the Editorial Director of Motto.
The site will be mobile-first and driven by social media.

Motto’s tagline is “words to live by” and the site is organized in
three categories: work, play and live. Along with the many contributions
from influential people, the site will include original reporting by
Time journalists, interactive features created together with Time Labs,
robust video programming and additional contributions from writers
around the world. Select Motto content will be shared by
and with other brands within Time Inc., including People, Real Simple,
Health, Fortune, Money and more. Motto will be promoted across all of
Time’s social platforms, which have more than 30 million followers.
Readers can also navigate to Motto from the menu navigation in the upper
left corner of

The new site is also pioneering a first-of-its-kind video user
experience. Videos on Motto remain playing on the left hand side of the
screen as users scroll down to engage with other content. Geico is
Motto’s launch sponsor, with ads appearing on the site’s video.

Time Editor Nancy Gibbs and Schweitzer write in the introductory post on
Motto: “We’re proud to launch this enterprise with contributions from
some of the world’s most influential people, and yet we’re equally
excited about creating a platform for contributors who are grappling
with everyday challenges. From life hacks to open letters, Motto is a
place for all perspectives. And ultimately, Motto is about choosing the
advice and insights that work for you.”

Every Wednesday, Motto will also email a weekly newsletter to
subscribers (

Motto is the latest in a series of mobile- and social-first launches and
investments by Time Inc. to millennial women including HelloGiggles,
xoJane, Mimi and The Snug.

For nearly a century, Time Inc. has covered almost every topic in
multiple voices across any audience segment. Motto builds upon this Time
Inc. heritage, while harnessing two of the most powerful trends that are
impacting the media industry. Mobility and social media are allowing
Time Inc. to reach new audience segments, and larger audiences than ever
before. The company has increased its monthly domestic unique visitors
from 81 million in June 2014 to 115 million in October 2015 and its
global monthly unique visitors from 115 million in June 2014 to 155
million in October 2015.


Time Inc. (NYSE:TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple, and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.


Time Inc.
Kerri Chyka, 212.522.3651
VP, Brand Communications