CraftBeer.com Unveils Fresh New Look
Beer Lover Website, Produced by Brewers Association, Champions Small
and Independent Brewers with Elevated Redesign
BOULDER, Colo.–(BUSINESS WIRE)–CraftBeer.com,
the beer-lover website published by the Brewers
Association, today revealed a striking redesign to enhance the
experience for its growing audience. With a brand new interface, the
site features a fresh logo, offering a clearer brand identity, and
creates a cleaner way to access the robust catalogue of resources via
four distinct sections: Beer, Breweries, Food and News.
The updated CraftBeer.com advances craft beer while educating beer
lovers, culinary connoisseurs and educators about the beverage of beer.
It remains home to one of the most robust brewery databases with the Brewery
Finder, the biggest online archive of cooking and baking recipes
using craft beer, as well as trusted and authoritative resources such as
the interactive Beer
Styles page, the Beer
101 Course and the CraftBeer.com
Beer & Food Course. New site series include “Beercation
Destination” and “Walk This Way,” dedicated features to the
ever-expanding beer travel market.
“CraftBeer.com is a clearinghouse of information with one of the largest
libraries of craft beer news and resources,” said Julia Herz, publisher
of CraftBeer.com. “With millions of people utilizing our educational
materials and more than 200,000 in our social community, we remain
dedicated to providing a rich array of resources that inform and
inspire.”
Since its launch in 2009, CraftBeer.com has spread the passion,
authenticity and camaraderie of the craft brewing community to its
readers, while also serving as the primary education resource on beer,
beer styles, beer and food pairings, industry trends and news from
America’s small and independent breweries.
“We are teaching beer lovers across all ends of the spectrum, and
storytelling is a vital part of that mission,” added Jess Baker,
editor-in-chief, CraftBeer.com. “Not only do we educate beer lovers
about their favorite styles, but CraftBeer.com tells the stories of the
people who are the heartbeat of American craft beer. We’re excited to
engage our audience through our abundant mix of content.”
For more about the new CraftBeer.com, visit Behind
the CraftBeer.com Redesign: A Letter from the Editor.
# # #
About the Brewers Association
The Brewers Association is the not-for-profit trade association
dedicated to small
and independent American brewers, their beers and the community
of brewing enthusiasts. The Brewers Association (BA) represents more
than 70 percent of the brewing industry, and its members make more than
99 percent of the beer brewed in the U.S. The BA organizes events
including the World
Beer CupSM, Great
American Beer Festival®, Craft
Brewers Conference & BrewExpo America®, SAVOR℠:
An American Craft Beer & Food Experience, Homebrew
Con, National
Homebrew Competition and American
Craft Beer Week®.
The BA publishes The
New Brewer magazine and its Brewers
Publications division is the largest publisher of contemporary and
relevant brewing literature for today’s craft brewers and homebrewers.
Beer lovers are invited to learn more about the dynamic world of craft
beer at CraftBeer.com and
about homebrewing via the BA’s American
Homebrewers Association and the free Brew
Guru™ mobile app. Follow us on Twitter.
The Brewers Association is an equal opportunity employer and does not
discriminate on the basis of race, color, national origin, gender,
religion, age, disability, political beliefs, sexual orientation, or
marital/familial status. The BA complies with provisions of Executive
Order 11246 and the rules, regulations, and relevant orders of the
Secretary of Labor.
Contacts
On behalf of the Brewers Association
Abby Berman Cohen,
646-695-7044
abby@rosengrouppr.com
