Crest® and Oral-B® Bolster Partnership with the Hispanic Dental Association to Improve Access to Oral Care Education Among U.S. Hispanics

SAN ANTONIO–(BUSINESS WIRE)–Celebrating its 25th Annual Conference this week in San
Antonio, Texas, the Hispanic Dental Association (HDA) is renewing its
commitment with trusted partners Crest® and Oral-B® to together improve
the oral health of the growing U.S. Hispanic population. Details of the
exclusive partnership will be revealed during a reception on Aug. 14
honoring the winners of the HDA’s Orgullo Program, an annual competition
sponsored by Procter and Gamble (P&G) oral care brands.


“Our collaborative work with the Hispanic Dental Association has helped
shed light on many of the challenges1 faced by U.S. Hispanics
when it comes to their oral health,” said Iván Lugo, DMD, MBA and P&G
spokesperson. “We are proud to continue to support the work of Hispanic
oral health professionals across the nation to turn awareness into
action with an emphasis on prevention to help close the oral health gap
that prevails in the community.”

The Friday evening reception, which brings together Hispanic oral health
professionals and students to celebrate the next generation of dental
professionals, will also mark the official unveiling of a new HDA/Crest
stamp to be used exclusively by Crest and Oral-B in materials developed
in conjunction with the HDA over the next two years to promote good oral
health habits.

“Our collaboration with Crest and Oral-B has helped debunk top
misperceptions about Hispanic oral care and educate the community
through the distribution of oral health materials in Spanish to dental
offices, professional schools and associations, ” said David Peña, Jr.,
executive director/CEO, Hispanic Dental Association. “We are thrilled to
expand our partnership to further improve the state of oral health in
the Hispanic community.”

Additional information about the Orgullo Program can be found here.
For free oral health information and resources, please visit www.dentalcare.com.

About the Hispanic Dental Association (HDA)
The Hispanic
Dental Association is a national, non-profit organization comprised of
oral health professionals and students dedicated to promoting and
improving the oral health of the Hispanic community and providing
advocacy for Hispanic oral health professionals across the U.S. The
Association works with a wide spectrum of individuals and organizations
to communicate to Hispanic and non-Hispanic dental professionals,
students and the public.

About Crest
A trusted leader in oral health, Crest was the
first oral care brand to secure the ADA Seal of Acceptance for a
clinically proven fluoride toothpaste. Since first introducing fluoride
toothpaste 54 years ago, it is estimated that Crest has helped prevent
more than half a billion cavities in the United States. Headquartered in
Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble
Company.

About Oral-B
Oral-B is the worldwide leader in the over $5
billion brushing market. Part of Procter & Gamble, the brand includes
manual and power toothbrushes for children and adults, oral irrigators
and interdental products, such as dental floss. Oral-B toothbrushes are
used by more dentists in the world than any other brand.

About Procter & Gamble
P&G serves consumers around the
world with one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®,
Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

1 A recent survey
led by the HDA and sponsored by Crest and Oral-B found that gaps in oral
health literacy, combined with a lack of access to affordable care and
to Spanish-speaking dental health professionals are barriers to many
Hispanics in achieving good oral health.

Contacts

Citizen Relations
Kimberly Stohl, 212-613-4907
kimberly.stohl@citizenrelations.com
or
Procter
& Gamble
Kris Parlett, 513-622-2311
parlett.kr@pg.com