Crime Pays in the Mean Streets of Gadgetzan™

Experience Gadgetzan’s glitz and grime in the fourth expansion for
®, Blizzard’s internationally
acclaimed digital card game

Prepare to hit the streets running by pre-purchasing a Mean Streets
of Gadgetzan card-pack bundle at a special one-time-only price of $49.99

IRVINE, Calif.–(BUSINESS WIRE)–#Gadgetzan–The back-alleys of Azeroth’s biggest trade city are bustling with
smugglers, assassins, and outcast magic users—and they’re about to
become your closest allies in Mean Streets of Gadgetzan,
the fourth expansion for Blizzard Entertainment’s Hearthstone® digital
card game. Opportunity awaits in the dark corners of Gadgetzan,
and those with the spunk and street smarts to befriend the local crime
families can earn a lavish cache of contraband in the form of 132 new

Mean Streets of Gadgetzan thrusts players into a lawless land
where criminals from all over Azeroth have found a haven, free of
scrutiny from the Horde and the Alliance. The fight for Gadgetzan
dominance brought many petty perpetrators to town, but there are three
crime families that truly rule the streets: the weapon-smuggling Grimy
Goons, the assassins of the Jade Lotus, and the mana-hungry Kabal. Each
family offers unique benefits to its own select set of three Hearthstone
classes, allowing them to utilize special tricks of the trade
unavailable to rival families, so players will want to choose their
allies wisely when building decks!

Coming to PC; Windows, iOS, and Android tablets; and mobile
phones, Mean Streets of Gadgetzan card packs will be winnable in Hearthstone’s
Arena mode, and purchasable with in-game gold or real money at the same
prices as Hearthstone’s other card packs. Starting today, and up
until the expansion is released later this year, those eager to hit the
streets running can pre-purchase Mean Streets of Gadgetzan card
packs in a special 50-pack bundle, online only at
for a one-time price of $49.99 (one purchase per account).

Get to know the families and learn more about Mean Streets of

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and
the Warcraft®StarCraft®,
and Diablo® franchises, Blizzard Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service,®, is
one of the largest in the world, with millions of active players.

Packs openable by December 31, 2016

*Sales and/or downloads, based on internal company records and
reports from key distribution partners.

Cautionary Note Regarding Forward-looking

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about pricing, preorder dates, release dates, and
features of the Mean Streets of Gadgetzan expansion for Hearthstone:
Heroes of Warcraft,
 are forward-looking statements that are not
facts and involve a number of risks and uncertainties. Factors that
could cause Blizzard Entertainment’s actual future results to differ
materially from those expressed in the forward-looking statements set
forth in this release include unanticipated product delays and other
factors identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this release are
based upon information available to Blizzard Entertainment and
Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed
to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Blizzard
Entertainment or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control
and may cause actual results to differ materially from current


Blizzard Entertainment, Inc.
Rob Hilburger, 949-242-8404
Global Communications
Achucarro, 949-955-1380 x12650
PR Manager