Crio Bru Sprouts a Growing Market in Brewed Cocoa with Major Retailer

Nationwide Distribution Reaches 1500 Retail Locations in Most

today announced agreement with Sprouts Farmers Market to deliver
award-winning Crio Bru’s proprietary brewed cocoa beverage through more
than 200 stores in 13 states. The agreement includes the full line of
Crio Bru flavors roasted through the company’s patent-pending process
using cacao (cocoa) beans from Ecuador, Ghana, Dominican Republic, and

“We are honored to be added to the Sprouts lineup of healthy, natural,
and organic foods,” states Dr. Eric Durtschi, CEO and founder for Crio
Bru. “Sprouts Farmers Market represents the finest offering of
nutritious foods available. We are pleased their customers will now be
able to discover the tantalizing taste and nutritional benefits of
unique brewed cocoa drink.”

Farmers Market
, Inc. is a healthy grocery store offering fresh,
natural and organic foods at great prices. Sprouts offer a complete
shopping experience that includes fresh produce, bulk foods, vitamins
and supplements, packaged groceries, meat and seafood, baked goods,
dairy products, frozen foods, natural body care and household items
catering to consumers’ growing interest in health and wellness.

In preparation for rapid growth, Crio Bru recently secured a significant
venture investment from Esperer Holdings, LLC of Santa Barbara,
California. Funds will provide working capital for the Sprouts rollout
as well as other upcoming large inventory requirements. Plans are also
in the works to expand production to the Santa Barbara area to better
serve the high concentration of Sprouts stores in Southern California
and the Bay area.

“We are pleased to play a role in the rapid growth of this truly unique
company, Crio Bru,” states Steve Sorensen, principal at Esperer
Holdings, LLC. “The Sprouts agreement further demonstrates demand for
the healthy, tasty benefits of Crio’s brewed beverage lineup.”

Crio Bru’s notoriety is growing rapidly with upcoming distribution deals
soon to be announced. Highlighted in Forbes and on Shark Tank, the
company is a recent winner in the national Grow America startup
competition. See more about the company on YouTube.

About Crio Bru

is brewed drink made from 100% cacao beans (also known as cocoa
beans), roasted to perfection. It is distributed both online and through
a rapidly growing network of more than 1500 locations in almost every
state. Named after the most prized of cacao beans, the Criollo, Crio Brü
astounds your taste buds with its complex chocolaty flavors and subtle
aromas of the world’s best cacao beans. It is 100% natural and 100% pure.

Crio Brü is the ultimate superfood. It is low in calories and contains
no sugar, no fat, no dairy, no sodium, no cholesterol and practically no
caffeine, yet is extremely high in antioxidants, theobromine and a host
of other vitamins and minerals.


John Pilmer, 801-369-7535