Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Cross-Category
Innovation Inspirations in Hygiene, Household, and Pet Products”

report to their offering.

“Cross-Category Innovation Inspirations in Hygiene, Household, and Pet
Products” explores cross-category innovation trends and opportunities
within personal hygiene, oral hygiene, household care, and pet products.

The lines are blurring between categories as consumers seek to
experiment with novel products while also aligning offerings with their
lifestyles. Opportunities therefore exist to take inspiration from
across FMCG and beyond to meet these needs and create unique or
disruptive innovations in doing so.


– Food and beverages, beauty, and technology are the top three sectors
that are heavily influencing cross-category innovation within hygiene,
household, and pet products.

– Desire to experiment among consumers is a key driver for
cross-category innovation in these product groups, with consumers most
frequently experimenting within personal hygiene and oral hygiene.

– 25-34 year olds are most likely to find personal care products
inspired by food and drink flavors appealing.

Key Topics Covered:

1. Introduction

2. Consumer insight

3. Cross category innovation inspirations

4. What next?

5. Appendix

Companies Mentioned

– Listerine

– Splat

– Estee Lauder

– Body Shop

– Skinfood

– Tatcha

– Byredo

– Clorox

– Vernel

– Febreze

– Lily’s Kitchen

– The Honest Kitchen

– Purina

– Whiskas

For more information about this report visit


Research and Markets
Laura Wood, Senior Manager
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Topics: Household
, Pet
Care and Services