Crossix Solutions Announces Hiring of Ira Haimowitz to Support Rapid Growth of Digital, TV & HCP Analytics Offerings

Leading healthcare analytics company welcomes media industry veteran
and thought leader to drive continued product innovation

NEW YORK–(BUSINESS WIRE)–Crossix Solutions has announced the hiring of media and analytics
veteran Ira Haimowitz to expand the company’s product portfolios and
client relationships. Haimowitz joins the team as VP, Product Strategy,
and will be dedicated to managing key client relationships and
accelerating new product innovation, with a specific focus on the
company’s rapidly growing digital, TV, and healthcare professional (HCP)
analytics offerings.

Haimowitz brings more than 20 years of pharmaceutical, consumer packaged
goods (CPG), agency, and consulting expertise to Crossix. He has been
recognized for developing many transformative analytics solutions,
including media planning and optimization strategies, cross-channel
campaign measurement, segmentation, targeting, and business intelligence
dashboards. Prior to joining Crossix, Haimowitz led new product
development for Information Resources (IRI), nurturing client
relationships in the CPG and over-the-counter (OTC) healthcare
verticals. Before IRI, he led agency analytics groups at Wunderman and
CementBloc, and worked client-side at General Electric, Pfizer, and
Organon.

He also previously led the Pharmaceutical Management Science Association
(PMSA) as President, and served on their Board of Directors for seven
years. A seasoned writer, Haimowitz has shared his thought leadership
expertise through extensive publishing and speaking experience,
including authoring the book Healthcare Relationship Marketing, a
practical overview and resource guide for the design and measurement of
pharmaceutical relationship marketing (RM) programs. Haimowitz received
his Ph.D. in Computer Science, as well as a Bachelor of Science degree
in Mathematics, from the Massachusetts Institute of Technology.

“We’re thrilled to welcome Ira to the team,” said Dan Stein, SVP Product
Strategy at Crossix. “His unique perspectives and extensive industry
knowledge bring a fresh focus to the continued development of our
industry-leading products.”

In the past few years, Crossix analytics offerings have experienced
rapid growth and widespread adoption among healthcare marketers,
becoming the industry’s go-to resources for optimizing advertising
campaigns:

  • Crossix Digital Connect™, Crossix’s programmatic audience targeting
    solution, enables pharma marketers to reach relevant health audiences
    with targeted media at scale. Within its first year, the solution has
    been used by more than 100 brand campaigns executed by more than 30
    pharma companies and 25 media agencies.
  • Crossix Digital Impact for Agencies™ (DIFA™), an interactive,
    cloud-based measurement platform, provides best-of-breed media
    agencies with key campaign, search and site metrics for both consumer
    and HCP-focused initiatives.
  • AdVantics™ Rx, a partner solution between Crossix and Nielsen Catalina
    Solutions, has been leveraged by brands and agencies alike to plan,
    measure, and optimize their national TV buys.
  • Crossix TV Connect™ and Crossix TV Impact™ have enabled marketers to
    reach a more targeted addressable TV audience and then measure the Rx
    impact.
  • Crossix HCP Connect™ and Crossix HCP Impact™ have proven instrumental
    in reaching target physicians and measuring the impact of
    physician-focused campaigns on Rx fills.

“I am delighted to join Crossix and help roll out the true innovations
we are developing in healthcare targeting and measurement,” said
Haimowitz. “I can appreciate the benefits our clients will achieve, as
we transform this industry in the years to come.”

To learn more about Crossix, visit www.crossix.com.

About Crossix Solutions

Crossix partners with leading healthcare and media companies to plan,
measure and optimize their marketing and communication initiatives. With
deep consumer and healthcare professional (HCP) expertise, Crossix
delivers hard-to-come-by audience and campaign insights to inform
strategic business decisions and drive improved patient outcomes.
Data-driven and data-proven, the patented Crossix methodology and
differentiated technology enable critical connections across its
proprietary data network of Rx, OTC, medical, clinical, media and
consumer data to ensure more actionable cross-channel measurement with
best-in-class privacy safeguards far exceeding HIPAA requirements. The
unique Crossix technology aggregates insights from across the data
network to pinpoint marketing initiatives that activate the right
audiences and generate incremental impact. Founded in 2004, Crossix is
headquartered in New York City.

Contacts

Media
Crossix Solutions
Bridget McGahen, 646-839-9379
pr@crossix.com