Cubic Executive Appointed to Board of Directors for Mobility as a Service (MaaS) Alliance

Cubic’s unified payment gateway supports the MaaS vision for more
economically, environmentally friendly ride-sharing services versus car

Transportation Systems
(CTS), a business unit of Cubic
), today announced Martin Howell, CTS director of external
affairs, has joined the board of directors for the Mobility as a Service
(MaaS) Alliance launched in 2015 by ERTICO, the European public/private
partnership for intelligent transport systems.

MaaS is a transportation vision for packaging demand-based
transportation services, including public transport, car-sharing, rental
cars, taxis and bike-sharing, onto a single platform with one payment
account for users. Customers pay for what they use through a provider’s
subscription service and are billed one invoice per month – similar to
how utility or mobile phone services are managed today. Trials in
Finland and Sweden have been well received, leading to further
development by the MaaS Alliance in Europe, with the potential to extend
to other global regions.

Among the benefits of MaaS is it could be significantly cheaper for a
user when compared to owning a private vehicle, which has the cumulative
costs of finance, insurance, maintenance, parking and more. MaaS also
has the potential to remove millions of private vehicles from congested
freeways, lessening pollution and other environmental impacts.

“Urban mobility faces not only pressure but opportunity, where
revolutionary change is necessary if we are to face the challenges of
population growth and limitations on infrastructure in our cities,” said
Howell. “I am extremely excited to play a part in making MaaS a reality
in Europe and look forward to working with the board to achieve this

“We are delighted to welcome Martin to the board of directors. He brings
a range of experience and knowledge from his career at Cubic and shares
the enthusiasm we all feel for making MaaS a reality in Europe,” said
Rasmus Lindholm, ERTICO director of communications and partnership

More than 20 organizations joined forces to create the MaaS Alliance,
including universities, European ITS organizations, public authorities
and industry.

About Cubic Corporation

Cubic Corporation designs, integrates and operates systems, products
and services focused in the transportation, defense training and secure
communications markets. As the parent company of two major business
units, Cubic’s mission is to increase situational awareness and
understanding for customers worldwide. Cubic Transportation Systems is a
leading integrator of payment and information technology and services to
create intelligent travel solutions for transportation authorities and
operators. Cubic Global Defense is a leading provider of realistic
combat training systems, secure communications and networking and highly
specialized support services for military and security forces of the
U.S. and allied nations. For more information about Cubic, please visit
the company’s website at
or on Twitter @CubicCorp.


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