Customers Make Amazon.in Tops in India

Amazon.in surpasses other Indian e-commerce sites in October

Huge investments in technology and distribution bring big crowds

Amazon takes 50% off select Bollywood digital videos on Amazon.com to
celebrate

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Just two and a half years after launching, Amazon.in
became the most visited e-commerce site in India in October 2015,
according to the global analytics firm comScore. To have some fun with
the milestone and to celebrate this major achievement of its Indian
sister company, Amazon.com in the U.S. is taking 50% off a selection of
great Bollywood digital videos for a limited time, which customers can view
and purchase here.

In the month of October, comScore reports that Amazon had more than 30
million visitors—a nearly 38% increase in traffic from a month
earlier—making Amazon the top e-commerce site in India during the busy
Diwali shopping season.

“This is a huge milestone, and we’re all raising a glass to toast our
colleagues in India,” said Jeff Bezos, founder and CEO of
Amazon.com. “Customer response like this is so energizing for us, and
we’re grateful. Customers and sellers can count on us to continue
innovating and investing heavily in India – it’s very much still Day One
at Amazon.in.”

On top of the comScore report, the app analytics firm App Annie reported
that Amazon.in app downloads grew by over 200% year-over-year in October.

“We’ve been selling on Amazon.in for the past 18 months and have grown
our sales 8x. We are also selling directly on Amazon.com and we use
Amazon Global Sales to sell in the UK, Germany, Spain, Italy and
France,” said Mohit Anand from Eternity Infosystem Pvt Ltd, a seller of
wireless and laptop accessories. “With the kind of traffic we’ve seen on
Amazon.in, we don’t need to sell anywhere else. With clear payment
policies, no discrepancies and amazing support, Amazon is our only
preferred sales channel.”

“We have been selling on Amazon.in for the last 24 months and have grown
our sales 5x. We started selling through Amazon globally in January this
year and we are already doing 40% of our overall business through
Amazon.com with better margins,” said Sachin Gupta, owner of StonKraft
International. “With the kind of order volumes on Amazon.in and
Amazon.com at present, we don’t see the need to explore new platforms or
sell anywhere else. Our hands are too full right now.”

Amazon has recently launched its Global Selling Program in India,
opening doors for Indian businesses to export to customers of e-commerce
markets around the world. Amazon is extending two of its pioneering
services—Selling on Amazon (SOA) and Fulfillment By Amazon (FBA)—to
businesses of all sizes across the country to help them go global and
showcase their “Made in India” creations and products to millions of
customers around the world.

Amazon.in is India’s largest store with over 30 million products, and
has added tens of thousands of new products each day in 2015. In the
past year, the number of sellers on the Amazon.in platform has increased
more than 250%, and nearly 90% of Indian sellers are using Amazon’s
logistics and warehousing services. To serve this growing crowd of
sellers, Amazon.in has nearly tripled its fulfillment capacity
year-over-year.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private
Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to
build the most customer-centric online destination for customers to find
and discover virtually anything they want to buy online by giving them
more of what they want – vast selection, low prices, fast and reliable
delivery, and a trusted and convenient experience; and provide sellers
with a world-class e-commerce platform.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr