Cutting-Edge Connectivity Meets Classic Watch Design in New Misfit Phase Hybrid Smartwatch

BURLINGAME, Calif.–(BUSINESS WIRE)–Today Misfit announces Misfit Phase Hybrid Smartwatch, an advanced
timepiece that merges the design of an analog watch with the
functionality of a smartwatch. Classically inspired but with
cutting-edge connectivity, Misfit Phase leverages a sleek and simple
design to conceal technology that is uniquely wearable.

The newest addition to Misfit’s portfolio of design-forward wearables,
Misfit Phase tracks steps, distance, and sleep duration and quality
using a 3-axis accelerometer and Misfit’s rigorously validated
algorithms. The watch face acts as a subtle user interface for
notifications and feedback. Users can view activity, alarm and
notification data using an interplay of the watch hands, a small color
window, and vibration alerts. Texts, calls, app notifications, and
movement reminders are discreetly delivered straight to a user’s wrist.

Misfit Phase also works as a remote to connect with the world around
you. Use Phase to control your music, take pictures with your phone, or
advance slides in a presentation, all with the touch of a button. Misfit
Phase automatically updates to reflect current time zone, and, like
other Misfit products, features 6-month battery life and 50 meters water

“We’re thrilled to launch Misfit Phase, which employs Misfit’s energy
efficient, miniaturized Bluetooth enabled technology in a traditional
watch form factor,” said Preston Moxcey, General Manager of Misfit.
“Watches are the fashion-credible predecessor of wearable technology,
and Misfit Phase showcases both the evolution of the wearable technology
space and its convergence with the world of fashion accessories.”

Misfit Phase’s design celebrates the finest in watch craftsmanship, with
an elegant polished stainless steel body secured by a rugged satin
aluminum shroud. Integrated lugs enable infinite style options with any
20mm field-band, including Misfit-designed straps. The result is a
modern, iconic accessory that is appropriate for any occasion.

Misfit Phase will be offered in 6 colorways, starting at $175, and will
be available for purchase on November 7th on

About Misfit

Misfit makes design-forward wearables including Shine 2, Ray, and Phase.
Misfit brand products are available at
and fashion and consumer electronic retailers around the world. To learn
more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit

Copyright 2016 Misfit, Inc. All rights reserved.


Amy Puliafito, +1 (415) 868-5249