Cutty Sark Shares with the Next Generation a Nostalgic Look at Life, Community and Work
Real Life Old School Business Advice for the New Economy Takes Center
Stage This September
NEW YORK–(BUSINESS WIRE)–Millennials never worked in the business world before cell phones, the
Internet, and being on call 24/7. Before the millennial workforce,
everyone received information through mail or fax, had pensions, and
enjoyed a decent work life balance by leaving the office at 5pm. Now,
Cutty Sark harkens back to that world in a new promotion at WeWork Nomad
in New York City.
To introduce the brand to the next generation, throughout September
Cutty Sark will have its own office in the WeWork co-working
environment. Visitors will be transported back in time to the 1950s/60s,
and experience what working in an old-school office was like in contrast
to today’s communal office environments. In the office visitors can get
old-school advice from Clem Richard, resident business consultant with
decades of perspective. It’s a dose of old-school Cutty in a dot com
world.
“Our Cutty Sark office and other activities inspired by the past, will
provoke the next generation to think with new perspective on their work,
community, and future. As our brand representative, Clem Richard will
dispense more than his business acumen. He’ll offer a glimpse of the
hospitality and business etiquette from another time,” says Jim Brennan,
Vice President – Marketing for Edrington.
The office will be supported by social media activations to bring
vitality and immediacy to the promotion. Activations include
Instagrammable office features, brand videos including an Advice Series
with responses to questions from WeWork members provided on Social
Media, and interviews with business influencers hosted on Facebook Live.
Also included is a “repost to enter” sweepstakes asking consumers to
repost images of Cutty at work using the hashtag #CuttyTalk for a chance
to win a grand prize of two months of a 2 desk office space. Two second
prize winners will receive two months of general desk membership. The
approximate total prize value is $8800. During all stages of the
month-long promotion, consumers will be encouraged to call out the brand
and promotion on their social media pages. Those in today’s business
world will be able to imagine back to 1960 when Cutty Sark was the
number one Scotch in the U.S.
Clem Richard is a former member of the United States Air Force and has
worked in numerous industries including insurance, collegiate education,
and healthcare. In each position he led teams that created
transformative business processes and positioned companies for the
future. “Clem is a perfect representative for Cutty Sark. He will be up
close and personal with WeWork Members in his one of a kind office
during working hours,” says Brennan. Entering the office guests will
find classic wooden furniture, period office equipment including rotary
phones, upright typewriters and maybe even a mimeograph machine, as well
as Cutty décor such as model ships and a bar cart. Clem, dispenser of
business wisdom and lore, will welcome all visitors along with his
assistants Betty and Marjorie in true 1960’s style.
WeWork members will be invited into the space to relax or use it as an
extra work space, use the assistant to book the room for conferences,
chat with Clem, receive Cutty giveaways, and enjoy snacks and
refreshments.
“Cutty Sark has been a fixture in American bars and culture for over 90
years. Since the end of Prohibition, the Greatest Generation and Boomers
have enjoyed Cutty in bars, offices, and homes and we believe the next
generation of Millennials will too,” says Brennan. “While many
Millennials may not yet be familiar with Cutty Sark, we believe they
will identify with the brand as the original Scotch Whisky true to its
vintage roots, rich in history, and not afraid to tell it how it is.”
Most Millennials would never give up their cell phones or wifi. But
Cutty Sark believes they will happily engage in a quick trip back in
time to the era before technology changed everything about how we work,
live and think about the world.
About Cutty Sark
Cutty Sark was introduced to the United States by Captain William McCoy,
who gained notoriety when he began smuggling the whisky into speakeasies
during the Prohibition era (1920 – 1933). His contraband was uncut and
unadulterated, leading to the blend’s impeccable reputation after
Prohibition ended. The Cutty Sark global brand portfolio includes Cutty
Sark Blend, Cutty Sark Storm, Cutty Sark Prohibition Edition, Cutty Sark
12 Years Old, Cutty Sark 18 Years Old and limited edition Cutty Sark Tam
O’Shanter. Cutty Sark Original Blend, Cutty Sark Prohibition Edition and
Cutty Sark Tam O’Shanter are available in the United States. Cutty Sark
Blended Scotch Whisky is owned by Edrington Distillers Ltd. and imported
by Edrington Americas, New York, NY.
About WeWork:
WeWork is the platform for creators. We provide beautiful workspace, an
inspiring community, and meaningful business services to tens of
thousands of members around the world. From startups and freelancers to
small businesses and large corporations, our community is united by a
desire for our members to create meaningful work and lead meaningful
lives—to be a part of something greater than ourselves. Co-founded by
Adam Neumann and Miguel McKelvey in New York City in 2010, WeWork is a
privately held company with over 1400 employees.
Contacts
For Cutty Sark:
Laura Baddish, 917-601-0051
lbaddish@thebaddishgroup.com
