Demand for Natural and Organic Products to Boost Global Baby Bath Soap Market Through 2020, Says Technavio

LONDON–(BUSINESS WIRE)–#BabyBathSoap–According to their latest report, Technavio
analysts expect the global
baby bath soap market
for 2016-2020 to exceed USD 3 billion by
2020 growing at a CAGR of almost 6%.

According to Brijesh Kumar Choubey, lead research analyst at Technavio
for toys
and baby products
research, “The high penetration of a number of
international brands, especially in developed countries, and rising
household income owing to the increasing number of working women, are
the most important driving forces for the global baby bath soap market.”

Technavio’s lead consumer
and retail
market research analysts have identified the
following three factors that will drive the global baby bath soap market:

  • Demand for natural and organic products
  • Increased hygiene awareness
  • Growing demand from developing countries

Demand for natural and organic products

A baby’s skin is much more sensitive than an adult’s skin, and hence
synthetic ingredients like parabens found in most baby bath soaps can
prove to be harmful to their skin. Therefore, to avoid any harm to their
babies’ skin, parents now prefer baby bath soaps with natural and
organic ingredients. As a result, the demand for natural and organic
products is increasing rapidly all across the globe.

In countries like India, China, Brazil, and Russia, the growing
disposable income and a subsequent increase in consumer spending are
aiding the growth of organic products. These products are comparatively
more expensive than bath soaps with synthetic ingredients.

Vendors such as Johnson & Johnson, Earth Mama Angel Baby, and Aveeno are
popular for their natural baby bath soaps and washes which are
hypoallergenic in nature. Storksak also launched its organic baby care
products line in 2015.

Increased hygiene awareness

Babies need to be bathed at least two or three times a week to control
the excess oil secretion in the scalp. Parents also need to clean their
babies’ skin of excessive moisture and dry the areas between skin folds.
Every year, more than three million deaths occur in children under the
age of five years due to unhygienic practices.

Growing awareness of hygiene and personal care can be seen worldwide,
not only among adults, but also for babies.

The growth of the global baby bath soap market is directly related to an
informed consumer base. The exposure to reliable information and the
increasing awareness about products and services through the Internet,
television, and other media sources is likely to result in the market’s
growth over the next five years.

Growing demand from developing countries

Emerging economies in regions like APAC have been registering a drastic
change in consumer purchasing behavior and habits over the past few
years. With increasing Internet penetration, consumer awareness about
the products and brands available in the market has been increasing.
This is influencing consumer purchase decisions around various products,
which is leading to the procurement of these products from global
manufacturers.

“Countries like India, China, Thailand, and Indonesia hold immense
potential for the baby bath soap market owing to a dense population,
increasing disposable income, large population of working women, rising
urbanization, improving levels of education, and increased awareness of
hygiene,” says Brijesh.

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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Jesse Maida
Media & Marketing Executive
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