Demand for Organic and Natural Products Will be a Key Trend in the Deodorant Market in the US, Says Technavio

LONDON–(BUSINESS WIRE)–According to the latest research study released by Technavio,
the deodorant market in the US is expected to reach close to USD 3.47
billion in revenue by 2019.

This research report titled ‘Deodorant
Market in the US 2015-2019
’, provides an in-depth analysis of
market growth in terms of revenue and emerging market trends. This
market research report also includes up to date analysis and forecasts
for various market segments, including deodorant sprays, roll-on
deodorants , stick and solid deodorants, and others.

Request sample report: http://bit.ly/1M9HIrj

“Consumers in the US are showing greater preference towards natural and
organic products, especially in the personal care product segment.
Deodorant manufacturers have been quick to capitalize on this trend.
Gillette Clinical Endurance by P&G and Arm & Hammer Essentials Natural
Deodorant by Church & Dwight are some of the major natural deodorants in
the US market,” said Vijay Sarathi, one of Technavio’s lead analysts for cosmetics
and toiletry
research.

“Manufacturers are increasingly opting for environment-friendly
packaging products. Unilever has introduced measures to recycle and
minimize waste in all of its manufacturing and non-manufacturing
facilities. With growing awareness and consumer concerns over packaging,
vendors will likely switch to green packaging solutions over the next
four years,” added Vijay.

Deodorant market in US by product category 2014

  • Deodorant sprays 44.68%
  • Roll-on deodorants 22.11%
  • Stick and solid deodorants 16.78%
  • Other deodorants 16.43%

Largest market: deodorant sprays in the US

Per capita expenditure for deodorant sprays in the US was valued at USD
7.21 in 2014. Deodorant sprays segment is likely to witness a
significant Y-o-Y growth during the forecast period 2014-2019. Growing
awareness about hygiene has been driving the sales growth of this
segment. There is also a greater demand for antiperspirant sprays in
this market.

Degree Men by Unilever is the highest selling a brand of deodorant
sprays in the US deodorant market. Other major brands include Old Spice
High Endurance and Old Spice Red Zone by P&G and Axe Premium by Unilever.

Second largest market: roll-on deodorants in US

Per capita expenditure for roll-on deodorants in the US was valued at
close to USD 3.57 billion in 2014. Roll-on deodorants constitute the
second largest segment in the US market. This segment will likely
experience a significant Y-o-Y growth during the forecast period
2014-2019. Increasing use of roll-on deodorants by teenagers and sports
enthusiasts is driving the sales growth of this product segment.

Secret Scent Expressions by P&G, Revlon Club Casino and Fire & Ice by
Revlon, and Right Guard by Henkel are some of the leading brands of
roll-on deodorants in the US market.

Stick and solid deodorants market in US

Per capita expenditure for stick and solid deodorants in the US was
valued at USD 2.71 in 2014. The stick and solid deodorants will likely
be the fastest growing product segment during the forecast period
2014-2019. We expect it to likely grow at a faster rate than the overall
deodorant market in the US. Integrated and enhanced performance and
cosmetic benefits of these deodorants have contributed significantly to
their increased demand and sales growth.

Secret Clinical Strength by P&G and Axe Dry by Unilever are some of the
leading brands of solid deodorants in the US market.

Browse related reports:

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Beauty
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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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