DenTek™ Brings Healthy Smiles to College Students Across the Country!
Providing oral care products needed to achieve a beautiful smile and
healthy lifestyle
MARYVILLE, Tenn.–(BUSINESS WIRE)–DenTek™
one of the world leaders in oral care, is giving college students
nationwide the opportunity to walk down memory lane when they receive a
visit from the tooth fairy this fall. In support of their fourth annual
Tooth Fairy Tour, DenTek is sending out a team of Tooth Fairies to
continue to promote good oral hygiene amongst college students.
In recent years, it has been found that more than two-thirds of college
students suffer from oral diseases.1 Dental professionals
agree that the most common causes for these oral diseases are diet and
lifestyle. 2 Starting September 17th, a team of
DenTek Tooth Fairies, Smile Squad teams, and the Orabrush™ Tongue will
set out on this nationwide college tour, visiting students on 40
different campuses. The Smile Squad teams, consisting of 1 Tooth Fairy
and 3 brand ambassadors, will be handing out Floss Pick samples on each
campus and at tail gates for selected football games. Students will have
the opportunity to complete DenTek’s short Oral Hygiene survey and
interact with their digital scratch off for the chance to win prizes.
Students can also pose for pictures with the DenTek Tooth Fairies and
receive digital photos via email directly from the iPad application,
using the hashtag, #DenTekToothFairy. DenTek will be selecting 5 winners
per day at each campus, and each winner will receive a $10 retailer gift
card (varies campus to campus)!
“We’re so excited to announce that DenTek is again helping to bring
college students, alumni, and fans healthy and beautiful smiles through
our fourth annual Tooth Fairy Tour,” said Rachel Scharfman, DenTek Brand
Director. “Our Smile Squad teams, led by the DenTek Tooth Fairy, will
help consumers across the country clean and protect their smiles by
giving them samples of our innovative floss picks and tongue cleaning
products, and encouraging them to floss their teeth each day.”
In addition to college campus stops, the tooth fairy teams will also be
stopping by the tailgates of some of the biggest football rivalries in
the country with DenTek goodies for everyone!
See below for the full tour schedule:
Sept. 18 – University of Alabama
Sept. 18 – University of Southern California
Sept. 18 – University of Kentucky
Sept. 19 – University of Alabama football tailgate
Sept. 19 – University of Southern California football tailgate
Sept. 19 – University of Kentucky football tailgate
Sept. 24 – Northwestern University
Sept. 25 – University of Florida
Sept. 25 – Texas Tech
Sept. 25 – University of Texas
Sept. 25 – West Virginia University
Sept. 26 – University of Florida football tailgate
Sept. 26 – Texas Tech football tailgate
Sept. 26 – University of Texas football tailgate
Sept. 26 – West Virginia University football tailgate
Oct. 2 – University of Georgia
Oct. 2 – Indiana University
Oct. 2 – San Diego State University
Oct. 2 – Virginia Tech University
Oct. 2 – Wisconsin University
Oct. 3 – University of Georgia football tailgate
Oct. 3 – Indiana University football tailgate
Oct. 3 – San Diego State football tailgate
Oct. 3 – Virginia Tech University football tailgate
Oct. 3 – Wisconsin University football tailgate
Oct. 9 – University of Missouri
Oct. 9 – Penn State University
Oct. 9 – University of Pittsburgh
Oct. 9 – University of South Carolina
Oct. 9 – Tennessee State University
Oct. 10 – University of Missouri football tailgate
Oct. 10 – Penn State University football tailgate
Oct. 10 – University of Pittsburgh football tailgate
Oct. 10 – University of South Carolina football tailgate
Oct. 10 – Tennessee State University football tailgate
Oct. 16 – Florida State University
Oct. 16 – Louisiana State University
Oct. 16 – Ohio State University
Oct. 16 – Texas A&M University
Oct. 16 – University of North Carolina
Oct. 17 – Florida State University football tailgate
Oct. 17 – Louisiana State University football tailgate
Oct. 17 – Ohio State University football tailgate
Oct. 17 – Texas A&M University football tailgate
Oct. 17 – University of North Carolina football tailgate
Oct. 22 – UCLA football tailgate
Oct. 23 – UCLA
Oct. 23 – University of Arizona
Oct. 23 – University of Illinois
Oct. 23 – Rutgers University
Oct. 23 – University of Central Florida
Oct. 24 – University of Arizona football tailgate
Oct. 24 – University of Illinois football tailgate
Oct. 24 – Rutgers University football tailgate
Oct. 24 – University of Central Florida football tailgate
Oct. 29 – Arizona State University football tailgate
Oct. 30 – Arizona State University
Oct. 30 – University of Connecticut
Oct. 30 – University of California
Oct. 30 – North Caroline State University
Oct. 30 – Purdue University
Oct. 31. – University of California football tailgate
Oct. 31. – North Caroline State University football tailgate
Oct. 31. – Purdue University football tailgate
1 University of Kentucky
2 University of
Kentucky, Research of Nutrition and Food Science
About DenTek
DenTek is a worldwide leader in innovative oral care products including
floss picks, interdental brush cleaners, dental guards for nighttime
bruxism, disposable dental picks, braces care and dental repair. DenTek
products are available in over 30 countries worldwide and in retail
stores nationwide including Walmart, Target, Walgreens, CVS, Rite Aid
and Kroger. Visit www.DenTek.com
for more information.
Contacts
Creative Media Marketing
Colleen Giblin, 212-979-8884
ColleenG@cmmpr.com