DEWALT Wins Vision Critical’s North American Insight Community of the Year Award for DEWALT Insights

DEWALT’s cloud-based Insight Community of more than 10,000 customers
helps guide product development and inform brand strategy and marketing

Sparq, Vision Critical’s customer intelligence platform, enables
DEWALT to engage customers in the product development cycle to test
packaging, website usability and design, pricing and purchase intent

DEWALT Insights enables the brand to engage with its customer
community to gain timely, cost-efficient insight to continuously inform
its business strategy

VANCOUVER, British Columbia–(BUSINESS WIRE)–Vision Critical, the
leading customer intelligence platform provider, has named DEWALT the
winner of Vision Critical’s North American Insight Community of the Year
(ICOTY) award for DEWALT Insights. Awarded at the annual 2015 Vision
Critical North American Summit in Chicago, Illinois, DEWALT was selected
by event attendees for being innovative and inspiring in its regular
engagement with customers to better inform the product development
lifecycle, from idea generation and validation to go-to-market
strategies, commercialization and market feedback.

Vision Critical North American Summit attendees selected DEWALT for
DEWALT Insights, its Insight Community of more than 10,000 customers.
This year’s finalists also included digital experience platform leader
Adobe and American Spanish-language communications network Univision
Communications Inc.

Comments on the News:

  • “Understanding how a global enterprise company like DEWALT can
    materially impact the trajectory of its products and business based on
    insight learned through Vision Critical’s platform is incredibly
    inspiring,” said Andrew Reid, founder and president of corporate
    innovation at Vision Critical. “This year’s finalists, including Adobe
    and Univision Communications Inc., all presented impressive examples
    of how companies can make confident decisions based on ongoing insight
    from an engaged community of customers. DEWALT has been able to use
    its highly qualified community members to provide valuable, honest
    insight that allows it to confidently release the safest, top
    performing products.”
  • “Being recognized by our peers in the customer intelligence space for
    the insight we deliver is incredibly rewarding,” said Shannon
    Chenoweth, market research manager at DEWALT. “The award is a
    validation of the commitment at DEWALT to employ the insight we gather
    from Vision Critical’s Sparq platform at the highest levels of the
    company, including product development, external communications and
    business strategy.”

DEWALT leverages its engaged Insight Community members to guarantee its
products are always created and displayed with the end-user in mind.
DEWALT Insights was created to bring customers into the product
development journey earlier, allowing the process to become more
iterative and less static. The Insight Community has allowed DEWALT to
replace traditional methods of customer research, which are often
impersonal, expensive and time consuming, with a continuous conversation
that benefits both customers and the company. DEWALT relies on its
Insight Community to inform all aspects of product development, from
idea submission through product release, and community members are eager
to participate because they want to improve the products they use on a
day to day basis.

For example, prior to the launch of its new premium yellowtop battery,
DEWALT’s team recognized there was potential for packaging confusion.
Knowing that succinct and clear packaging is vital to the success of a
product, DEWALT engaged its Insight Community to research numbering and
labeling on the premium battery package. With the insight learned from
community members, DEWALT was able to make the appropriate packaging
changes and successfully launch in the marketplace. Additionally, DEWALT
has used its Insight Community to develop a new standard for product
packaging. In order to avoid extensive multi-language information on
packages, the company has moved to an icon system to remove barriers for
consumers. DEWALT Insights was used to obtain feedback on what icons
needed improvement and what could be done to better communicate product
features and benefits. The Insight Community enables DEWALT to engage
customers quickly, efficiently and continuously to keep the customer at
the center of every decision.

To watch DEWALT’s customer story, please visit:

About Vision Critical

Vision Critical provides a cloud-based customer intelligence platform
that allows companies to build engaged, secure communities of customers
they can use continuously, across the enterprise, for ongoing, real-time
feedback and insight. Designed for today’s always-on, social and mobile
savvy customer, Vision Critical’s technology helps large,
customer-centric enterprises discover what their customers want so they
can deliver what they need. Unlike traditional customer research, which
is slow, expensive and gathers dust on a shelf, Vision Critical’s
customer intelligence platform replaces static data and cumbersome
reports with real-time actionable customer intelligence that companies
need to build better products, deliver better services and achieve
better business outcomes.

Hundreds of high-performance organizations use Vision Critical’s
technology. Learn more at
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Vision Critical
Kate Gundry, 617-797-5174