Digital Trends Launches PRO:TEST Content Series, Testing Today’s Greatest Products with Celebrity Talent

NFL Defensive Rookie of the Year Marcus Peters Puts Wearables Through
Rigorous Paces in First of Series

PORTLAND, Ore.–(BUSINESS WIRE)–Digital Trends launched its PRO:TEST content series, a new collection of
rigorous product tests and videos featuring some of the top celebrity
talent across a variety of verticals. Pitting a bevy of gadgets and
products against a battery of real-world tests with top athletes,
musicians, chefs and super users, PRO:TEST goes beyond a product rating
and taps into the pop culture collective to provide meaningful insights
and honest impressions for an all-new audience. The first installment in
the series taps NFL Defensive Rookie of the Year and Kansas City Chiefs
cornerback Marcus Peters as he jukes, hurdles and sprints his way
through a variety of wearable fitness trackers during a typical NFL-prep
work-out.

“Creating all-new and engaging content has been a focus of Digital
Trends since its inception, and PRO:TEST is just the latest way we as an
editorial team are tapping into our readers’ passions to deliver content
that’s meaningful and insightful,” said Jeremy Kaplan, Editor in Chief,
DigitalTrends.com. “With the help of pro athletes, celebrity chefs and
headline musicians, PRO:TEST will place Digital Trends into the
pop-culture conversation and inspire our readers about technology in new
way.”

Digital Trends is no stranger to engagement with top talent in its
testing procedures. Earlier this year, the publication tapped NFL
superstar Marshawn Lynch to help judge the prestigious Car Awards.
Through these relationships, the brand aims to take the conversation
about the world’s favorite technology to new heights with real-world
scenarios that not only bring to life the benefits of new products but
also engages with readers’ passions across a variety of interests.

PRO:TEST on Digital Trends will be a recurring feature, with a variety
of pop-culture personalities testing off-the-shelf technology in
real-time tests applicable to their areas of expertise.

For more information on Digital Trends’ PRO:TEST series, please visit www.digitaltrends.com.

About Digital Trends

Digital Trends is a leading consumer technology publisher helping people
navigate an increasingly digital world. With easy-to-understand product
reviews, entertaining news and videos, Digital Trends serves more than
24 million unique visitors each month. Digital Trends reaches 90 million
tech influencers through their own media network, and its syndicate
partners include Yahoo!, FOX News and more than 200 broadcast news
stations. Digital Trends is headquartered in Portland, OR with offices
in New York City, San Francisco, Los Angeles, Detroit, and Chicago. For
more information, visit www.digitaltrends.com.

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Contacts

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Frank Filiatrault, 646-428-0617
frank@allisonpr.com