Discover the Start of the Monster High Movement When ‘Welcome to Monster High™’ Hits Big Screens Nationwide on August 27 Only, Debuting the Brands’ All New Look
Fathom Events and Mattel Present the Spirited Origin Story of Monster
High™ Along With a Behind-the-Scenes Look at the Partnership with Lady
Gaga’s Born This Way Foundation
DENVER–(BUSINESS WIRE)–#MonsterHigh–Join Draculaura™ and her best ghoulfriends as they travel the world
rescuing monsters in hiding and bringing them to a place where everyone
is welcome and belongs. Fathom Events and Mattel bring this inspiring
story to life in movie theaters across the U.S. for one day only on
Saturday, August 27 at 10:00 a.m. local time. “Welcome
to Monster High™,” featuring a new look at your favorite
characters, will also include an exclusive behind-the-scenes look at the
partnership between Monster High™ and Lady Gaga’s Born This Way
Foundation, and a chance to boogie down with the “ghouls” with a special
DanceOn routine.
Tickets for “Welcome to Monster High™” can be purchased online starting
Friday, July 29 by visiting www.FathomEvents.com
or at participating theater box offices. Fans throughout the U.S. will
be able to enjoy the event in select movie theaters through Fathom’s Digital
Broadcast Network. For a complete list of theater locations visit
the Fathom Events website
(theaters and participants are subject to change).
The monsters live in hiding, even from each other, out of fear of being
found out by humans. However, Draculaura™, the daughter of Dracula,
along with her best ghoulfriend, Frankie Stein™, the daughter of Dr.
Frankenstein’s Monster, dreamt of a school where everyone was welcome
and accepted for who they are. Determined to make their dream come true,
the ghouls travel the world on an epic adventure to recruit new
students. The origin story of Monster High™ reveals how all monsters in
hiding came together to form a place where they belong and their
uniqueness can be celebrated.
“Mattel has created a fun story with powerful messages of tolerance and
acceptance, which is so critical in today’s society,” Fathom Events Vice
President of Programming Kymberli Frueh said. “It will be a great
experience for kids to see this event on the big screen and participate
in the monster dance class with their friends!”
“We are thrilled to partner with Fathom Events to bring the origin story
of Monster High to the big screen for fans all over the country,” said
Andrea Carpenter, Senior Director of Global Content Distribution,
Programming & Marketing, Mattel. “We know families will enjoy this
Monster High movie celebrating inclusivity and acceptance.”
For artwork/photos related to “Welcome to Monster High™,” visit the
Fathom Events press
site.
About Fathom Events
Fathom Events is recognized as the leading domestic distributor of event
cinema, and ranks as one of the largest overall distributors of content
to movie theaters. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark
Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC)
(known collectively as AC JV, LLC), Fathom Events offers a variety of
one-of-a-kind entertainment events that include live, high-definition
performances of the Metropolitan Opera, dance and theatre productions
such as the Bolshoi Ballet and National Theatre Live’s Hamlet, sporting
events like FS1 Presents USA v Mexico, concerts with Roger Waters and
One Direction, the TCM Presents classic film series and faith-based
events such as The Drop Box and Four Blood Moons. Fathom Events takes
audiences behind the scenes and offers unique extras including audience
Q&As, backstage footage and interviews with cast and crew, creating the
ultimate VIP experience. Fathom Events’ live digital broadcast network
(“DBN”) is the largest cinema broadcast network in North America,
bringing live and pre-recorded events to 885 locations and 1,348 screens
in 181 Designated Market Areas® (including all of the top 50). For more
information, visit www.fathomevents.com.
About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our
mission is to be the recognized leader in play, learning and development
worldwide. Mattel’s portfolio of global consumer brands includes
American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and
Thomas & Friends®, among many others. Mattel also creates a wealth of
lines and products made in collaboration with leading entertainment and
technology companies. With a global workforce of approximately 31,000
people, Mattel operates in 40 countries and territories and sells
products in more than 150 nations. Visit us online at www.mattel.com.
About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way
Foundation was founded in 2012 to support the wellness of young people
and empower them to create a kinder and braver world. Born This Way
Foundation achieves this by shining a light on real people, quality
research, and authentic partnerships. Working with more than 50
non-profit organizations, Born This Way Foundation has connected more
than 150,000 young people with services and programing in their
communities. Born This Way Foundation has also partnered with the
University of Nebraska-Lincoln, the National Council for Behavioral
Health, and the National Association of School Psychologists to collect
data from more than 2,500 young people. This research, presented before
the American Psychological Association, improved our understanding of
young people’s views of mental-health services and delivery methods.
Visit us at bornthisway.foundation.
Contacts
Fathom Events
Jessica Nelson, 720-262-2753
jnelson@fathomevents.com
or
Katherine
Schwappach, 720-262-2713
kschwappach@fathomevents.com
or
Mattel
Marissa
Beck, 310-252-4974
Marissa.Beck2@Mattel.com
or
Kelly
Powers, 310-252-3687
Kelly.Powers@Mattel.com
