Disney Store Unlocks Magical Friday Deals Two Weeks Prior to Black Friday

Guests Can Save Up to 40% In-Store and Online Starting November 14 –
Earlier Than Ever Before

Special In-Store Wishing Ceremony Kicks Off the Magic of the Season

PASADENA, Calif.–(BUSINESS WIRE)–Disney Store today unveiled its Magical Friday (aka Black Friday) deals
and special in-store holiday events – nearly two weeks before the
Thanksgiving holiday shopping weekend. Beginning today in-store and
online, guests can expect to see up to 40% off thousands of items, with
more deals to roll out in the coming days and when Stores open on
Thanksgiving night (11/24), Magical Friday (11/25) and Cyber Monday*
(11/28).

Guests have the opportunity to shop Disney Store whenever and wherever
through DisneyStore.com and the newly enhanced Disney Store app where
they’ll find great deals on exclusive Disney, Pixar, Marvel and Star
Wars items for everyone on their list.

“There is so much to be excited about this holiday, with products
inspired by the theatrical release of Disney ‘Moana’ and ‘Rogue One: A Star
Wars Story,’ as well as fan favorites like Disney ‘Elena of Avalor’
and Disney-Pixar Toy Story,” said Elissa Margolis, senior vice president
of Disney Store North America. “With our deals beginning two weeks
before Magical Friday, and accessible in-store, online and via our
mobile app, guests are sure to find something for everyone on their
lists.”

Disney Store Holiday Fun

This season, Disney Store continues its tradition of magical in-store
events and festive cheer designed to create a memorable shopping
experience for guests.

In addition to a holiday version of the traditional store “unlocking”
ceremony that takes place every morning at Disney Store locations
nationwide, guests will be treated to a special holiday event every
evening, called “Disney Store Holiday Wishes.” During this time, Mickey
Mouse and Minnie Mouse will appear on the Store’s theater screen,
inviting guests to make a special holiday wish by writing it on a Wish
Ornament and adding it to a special Wishing Tree. A new song, “My Little
Wish,” will add an extra magical touch to the event.

“Disney Store Holiday Wishes” will take place daily from Magical Friday
(11/25) through Christmas Eve (12/24) at 7:30 p.m.

Most Wished for Gifts

Disney Store offers the biggest collection of exclusive toys, apparel,
accessories and more featuring everyone’s favorite Disney, Pixar, Marvel
and Star Wars characters at all price ranges. Some of the top
holiday favorites at the Disney Store include:

• Disney
  Elena of Avalor Lights and Sounds Scepter
• Disney
  Moana Singing Feature Doll
• Disney
  Animators Collection Mini Doll Gift Set
• Disney-Pixar Toy Story Talking Figures – Buzz
  Lightyear, Woody
  and Jessie
• Marvel Ultimate Series Premium Action Figures – Black
  Widow and Captain
  America
• Imperial
  Death Trooper Voice Changing Mask – Rogue One: A Star Wars Story

For shopping inspiration and assistance, Guests can check out the DisneyStore.com
Gift Guide, as well as interact with Disney Store’s Guest Services team
via telephone and email channels listed on DisneyStore.com.

To find a Disney Store location, Guests can visit www.DisneyStore.com/storelocator
or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates,
become a fan on www.facebook.com/DisneyStore
or follow on Twitter
and Instagram
to stay connected.

*Disney Store locations will begin opening at 8 p.m. local time the
night of Thanksgiving. Guests are encouraged to check disneystore.com/storelocator
for specific holiday hours.

About Disney Store

The Disney Store retail chain, which debuted in 1987, is owned and
operated by Disney in North America, Europe, and Japan. Disney Store is
the retail merchandising arm of Disney Consumer Products and Interactive
Media, the business segment of The Walt Disney Company (NYSE:DIS) and
its affiliates that extends the Disney brand to merchandise. Disney
Store carries high-quality products, including exclusive product lines
that support and promote Disney’s key entertainment initiatives and
characters. Disney Store opened its first store in Glendale, California
and, in doing so, originated the themed retail business model. There are
currently more than 200 Disney Store locations in North America; more
than 40 Disney Store locations in Japan; 1 flagship location in
Shanghai, China; and more than 70 Disney Store locations in Denmark,
France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus
online stores www.DisneyStore.com,
www.disneystore.co.uk,
www.disneystore.fr,
www.disneystore.de,
www.disneystore.se,
www.disneystore.dk,
www.disneystore.it,
www.disneystore.es
and www.disneystore.co.jp.
Each Disney Store location offers a magical shopping experience that can
only be delivered by Disney, one of the world’s largest and most
successful entertainment companies. For more information, please visit dcpi.disney.com/disney-store/
or follow us at www.facebook.com/DisneyStore,
www.instagram.com/DisneyStore
and www.twitter.com/DisneyStore.

Contacts

Disney Store
Jillian McMenamin
626-773-5605
jillian.mcmenamin@disney.com