MIDLAND, Mich.–(BUSINESS WIRE)–The Dow Chemical Company (NYSE: DOW) and Russell Brands, LLC are
announcing a collaboration to provide advanced odor and freshness
protection to apparel performance products using Dow’s patented
SILVADUR™ technology. Products treated with this technology will feature
the Intellifresh™ brand. The collaboration with Russell is among Dow’s
first uses of the Intellifresh™ brand on performance apparel products.
“Dow research shows that more consumers are looking for products that
promote a healthier lifestyle,” said Larry Ryan, business president for
Dow Energy & Water Solutions. “Consumers surveyed indicated they are
interested in purchasing a wide variety of products with durable
protection against odor or odor-causing bacteria. The collaboration with
Russell is a prime example of how Dow, with its innovative technology
behind Intellifresh™, can partner with brand owners, manufacturers and
retailers to fulfill consumer needs.”
The Russell® COOLFORCE™ tee, powered by Intellifresh™, is the most
recent performance apparel product to incorporate this invisible
ingredient that provides built in freshness and odor protection. The
secret to the long-lasting freshness comes from Dow’s patented SILVADUR™
technology, which neutralizes bacteria that can build up on fabric
surfaces so fabrics stay fresher longer, even between washings.
COOLFORCE™ tees are available in stores and online at Walmart.com/Russell.
“We are thrilled to announce this exciting collaboration with Dow, which
will allow us to offer our consumers one of the most innovative
performance elements in today’s market,” said Rick Medlin, chief
executive officer and president of Russell Brands, LLC, a subsidiary of
Fruit of the Loom, Inc. “Our brand is committed to seeking the highest
standards of performance in athletic apparel at an affordable price, and
it’s a privilege to share this technology with all our consumers.”
Russell Brands chose the innovative COOLFORCE™ tee as its launch product
due to the advanced technical nature of the SILVADUR™ technology. The
COOLFORCE™ tee already includes a proprietary, chemical-free cooling
technology that doesn’t degrade over time, allowing wearers to elevate
their workouts by keeping them cool and dry to reach their maximum
performance potential. The inclusion of the Intellifresh™
odor-protection ingredient complements these features, adding another
superior benefit to the COOLFORCE™ tee.
The Intellifresh™ logo will be featured on Austin Dillon’s No. 3 Dow
Chevrolet at the NASCAR Sprint Cup Series race in Talladega, Alabama on
May 1, 2016. Dillon’s crew will be wearing Intellifresh™-branded
COOLFORCE™ tees during the race weekend.
The COOLFORCE™ tee powered by Intellifresh™ comes in a variety of
assorted colors. It contains all the desired features for added comfort
and even includes a small side pocket with a zipper to accommodate needs
while working out.
Dow (NYSE: DOW) combines the power of science and technology to
passionately innovate what is essential to human progress. The Company
is driving innovations that extract value from material, polymer,
chemical and biological science to help address many of the world’s most
challenging problems such as the need for clean water, clean energy
generation and conservation, and increasing agricultural productivity.
Dow’s integrated, market-driven, industry-leading portfolio of specialty
chemical, advanced materials, agrosciences and plastics businesses
delivers a broad range of technology-based products and solutions to
customers in approximately 180 countries and in high-growth sectors such
as packaging, electronics, water, coatings and agriculture. In 2015, Dow
had annual sales of nearly $49 billion and employed approximately 49,500
people worldwide. The Company’s more than 6,000 product families are
manufactured at 179 sites in 35 countries across the globe. References
to “Dow” or the “Company” mean The Dow Chemical Company and its
consolidated subsidiaries unless otherwise expressly noted. More
information about Dow can be found at www.dow.com.
About Russell Brands, LLC
For more than 100 years, Russell Brands has supplied America’s athletes
and teams with the latest innovations to help them perform at their best
and is a leading supplier of apparel and team uniforms at the high
school, college and professional levels. Russell Brand’s collegiate
licensed products and athletic wear are broadly distributed and marketed
through department stores, sports specialty stores, retail chains and
college bookstores. Russell®, available at Walmart, is the active
apparel brand that connects a consumer’s product performance needs with
value and comfort for life’s everyday activities.
®TM Trademark of The Dow Chemical Company (“Dow”) or an
affiliated company of Dow
RUSSELL®, the R® logo, and COOLFORCE™ are trademarks owned by Russell
Brands, LLC or a Russell affiliate.
The Dow Chemical
Dow Communications – Hygiene
Fruit of the Loom, Inc.