DQ® Brand Expands the Traditional Lunch Hour with $5 Buck Lunch Now Available All Day, Every Day

Served with a world-famous DQ Sundae, the value meal is complete with
an entrée, crispy fries and a 21 oz. beverage

MINNEAPOLIS–(BUSINESS WIRE)–With one in five Americans working mostly nonstandard hours – nights,
weekends or rotating shifts – according to several national studies and
sources including Newsweek,
the Dairy Queen® brand is expanding the
traditional lunch hour by serving up the $5 Buck Lunch value menu all
day, every day
.


“The 9-to-5 workday is a thing of the past, and the traditional midday
lunch hour is vanishing,” says Barry Westrum, executive vice president
of Marketing for American Dairy Queen Corporation (ADQ). “It’s time to
give all Americans the opportunity to enjoy the best lunch value meal on
their time. Served with a world-famous DQ Sundae, we have the
sweetest invitation to enjoy the $5 Buck Lunch value meal in the
afternoon, evening or late night.”

Launched in 2013, it’s a generous value meal offering Fans the choice of
the 3-Piece Chicken Strip or Deluxe Cheeseburger entrée served with
crispy fries and a 21 oz. beverage, finished off with a world-famous DQ
Sundae. Additionally, the DQ brand continually innovates the
$5 Buck Lunch value meal adding limited time, premium entrée offerings
throughout the year.

The $5 Buck Lunch All-Day value meal is available at participating DQ and
DQ Grill & Chill® locations.

International Dairy Queen, Inc. is a subsidiary of Berkshire Hathaway
Inc. (NYSE: BRK.A and BRK.B), which is led by Warren Buffett, the
legendary investor and CEO of Berkshire.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ brand on Twitter using #LOVEmyDQ and follow
the brand at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.7 million
friends and become a friend at facebook.com/dairyqueen.

About IDQ

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is
the parent company of American Dairy Queen Corporation (ADQ). Through
its subsidiaries, IDQ develops, licenses and services a system of more
than 6,600 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire),
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information, visit DairyQueen.com.

Contacts

for Dairy Queen
Anita Strohm, 816-810-2830
astrohm@crossroads.us