DRY Soda Co. Unveils Ginger DRY Sparkling in Convenient Slim Cans

Craft Soda Leader Showcases New Format of Successful Flavor at 2017
Winter Fancy Food Show

SEATTLE–(BUSINESS WIRE)–DRY
Soda Co., creator of lightly sweet, culinary-inspired sodas, is
excited to unveil its bold and spicy Ginger DRY Sparkling flavor in
easily transportable 12 oz. aluminum cans at the 2017 Winter Fancy Food
Show from January 22-24. Show attendees can see and taste the new
offering at booth 1379 in the North Hall.

“There’s no doubt that ginger is having a moment in the beverage
category. It hits the bull’s-eye on so many current consumer demands,
including preferences towards more botanicals, spices, and bold
international flavors,” said Sharelle Klaus, CEO and founder of DRY Soda
Co. “We are proud to offer refreshing Ginger DRY Sparkling in this new
convenient format. We saw such success with our 750 mL holiday bottles
of Ginger DRY that we know demand for the product is strong. We’ve found
consumers are particularly drawn to Ginger DRY because it contains about
1/3 of the sugar of the leading ginger beers and ginger ales, so its
flavor is full, yet crisp and clean. These sleek aluminum cans will make
it easy for our busy consumers to enjoy refreshing Ginger DRY Sparkling
on-the-go – from the office to the great outdoors.”

Like all DRY Sparkling sodas, Ginger DRY is made with four all natural
ingredients, including a touch of cane sugar, allowing the true flavors
of the herbal root to shine through. It is Non-GMO Project Verified,
gluten-free, OU Kosher certified, caffeine-free, sodium-free, and made
without any artificial flavors, colors or sweeteners. Ginger DRY
Sparkling in 12 oz. aluminum cans and 4-packs will be available
beginning in March 2017 at select Kroger and Safeway stores nationwide
at a suggested retail price of $5.99.

Ginger is a spicy, bold root that belongs to the same family as turmeric
and cardamom. It is used to flavor foods and beverages in many regions
across the earth and is also known for its medicinal properties. Ginger
DRY Sparkling has a refreshing flavor profile that allows the soda to
pair perfectly with foods like crab cakes, garlic prawns, winter squash,
sushi, bratwurst, or even sweet potatoes. Ginger DRY Sparkling also
mixes nicely with vodka or whisky, with a cleaner profile and simpler
ingredients than heavy store-bought ginger mixers.

Each flavor of DRY Sparkling is great sipped on its own, paired with a
meal or mixed into a cocktail. DRY Sparkling is crisp, well rounded and
refreshing, unlike other sparkling beverages that can have flat or
overly sweet flavor profiles. DRY Sparkling is available nationwide at
Kroger, Target, Safeway, Whole Foods Market, Amazon.com and more. For
more information, paring ideas and craft cocktail inspiration, please
visit www.drysparkling.com.

About DRY Soda Co.

Founded in Seattle, Wash., in 2005, DRY Soda Co. is the creator of
lightly sweet, culinary-inspired sodas. Made with just a touch of cane
sugar, each DRY variety honors a singular botanical flavor. DRY is great
on its own, paired with food or mixed into cocktails. The full line is
available in nine flavor-forward, crisp, refreshing varieties: Ginger,
Fuji Apple, Lavender, Blood Orange, Rhubarb, Vanilla Bean, Juniper,
Rainier Cherry, and Cucumber. With a clean ingredient panel and bright
flavors, DRY Sparkling is a refreshing beverage that can be enjoyed
anytime, anywhere. For more information, visit www.drysparkling.com.

Contacts

Rachel Kay Public Relations
Kristin Hickey, 929-226-7089
Kristin@rkpr.net