During the Holidays, 1 in 3 Consumers Would Sleep If Mobile Tech Saved Them 3 Hours

Sequence Research Shows Consumers Turn to Technology to Manage Busy

SAN FRANCISCO–(BUSINESS WIRE)–According to new research from Sequence, consumers are increasingly
relying on mobile and other technology to help better manage their busy
holidays — even allowing them to get more rest. One in three consumers
said they would sleep instead of meeting friends for drinks, baking
cookies and other holiday activities if mobile technology helped save
three hours of their time.

“It’s no secret the holidays can be stressful and demanding for American
consumers,” said Jojo Roy, chief executive officer of Sequence. “Our
survey shows how consumers are looking to technology for a new way to
make their lives easier; this is an opportunity for brands to find
meaningful and useful roles for technology as they create connected
experiences for consumers.”

The insights, published today in an infographic, Technology Makes
Holidays Delightful
, come from a survey of more than 1,000 U.S.
consumers by Sequence, a San Francisco-based independent agency that
designs and develops connected experiences for the world’s best-known
and most innovative brands.

Key findings:

  • 42% say technology makes it easier to create a gift wish list
  • 38% of women say they text each other all the time instead of talking
    on the phone
  • 57% say thanks to text messaging and social media, they’re in more
    contact with their family
  • 1 out of 4 say instead of a traditional phone call, they will video
    chat with their family

The complete findings of the survey report “Happy Digital Holiday:
Technology, Culture and Emerging Holiday Traditions” will be available
in December. To have a copy of the report emailed to you, sign up at
sequence.com/insights. Download the Technology Makes Holidays
infographic here.

About Sequence

Sequence is an independent agency that designs and develops connected
experiences by launching new brands, digital products and service
experiences that improve people’s lives and grow businesses. From
strategy to design to development, the 75-person Sequence team delivers
complete and compelling experiences for the world’s best-known and most
innovative companies including Apple, Chevron, Chipotle Mexican Grill
and The Ellen DeGeneres Show. For more information, visit Sequence.com
or find us @sequenceSF.


104 West Partners for Sequence
Sarah Thorson, 720-407-6078