E-Commerce Powerhouse REVOLVE Unveils New Retail Concept With Opening of “REVOLVE Social Club” in Los Angeles
REVOLVE Social Club on Melrose debuts a New Way of Retailing Through
an Exclusive, Personalized, Social and Experiential Offline Shopping
Experience To Its Invite-Only Members
WEST HOLLYWOOD, Calif.–(BUSINESS WIRE)–REVOLVE,
the leading online retailer serving fashion-savvy millennial consumers,
today announced the opening of the REVOLVE Social Club, an exclusive
physical shopping experience for REVOLVE’s most-devoted customers, brand
ambassadors and fashion influencers on Melrose Avenue in West Hollywood,
CA.
The REVOLVE Social Club is an extension of the brand – social, fun,
sexy, aspirational and forward-thinking – which drove the company to an
excess of $400 million in sales in 2015. Inspired by the shift in retail
trends and evolution of consumer habits since the company’s launch in
2003, the REVOLVE Social Club will be a members-only venue for REVOLVE
to more intimately connect with its customers through private shopping,
exclusive events and a deeper brand experience.
The REVOLVE Social Club experience includes:
● Personalized Private Shopping. Members can schedule a
completely personalized shopping experience. The entire store can be
curated for that member using REVOLVE’s data-driven merchandising
algorithms combined with its world-class styling team. This is the first
time a physical retail space can be fully customized and merchandised
for an individual customer.
● Designer Testing Hub and Pop-Up Shop. As longtime champions of
emerging designers, REVOLVE will provide select brands with the
invaluable opportunity to connect with their most valuable customers and
see responses to their pieces in a physical space via pop-up shops and
events.
For Love & Lemons will host the first pop-up shop at the REVOLVE Social
Club from April 7 to 9, debuting its REVOLVE-exclusive 26-piece
collection in physical retail before going live on REVOLVE.com on April
11. Pop-up shop events are by invite only.
● FOMO-inducing Experiences. Designed with socially-driven
experiences as its core, influencer-hosted parties, VIP styling sessions
from celebrity stylists, and private music showcases may take place on
any given day. The impeccably decorated three-level building includes a
Melrose-facing, multi-purpose storefront, a showroom on the second
floor, and an upper deck with a 360º view of L.A.– and each corner and
wall is filled with Instagrammable moments. The space is not a just
retail location, but an extension of the REVOLVE brand.
“REVOLVE has dominated the online shopping experience for millennials
for the past decade, and the REVOLVE Social Club is where we see retail
going next. The Social Club provides an unprecedented high-touch and
personalized shopping experience for our most loyal customers. It
leverages everything we know about her and puts her right in the center
of the aspiring REVOLVE lifestyle,” said Michael Mente, Co-Founder and
Co-CEO of REVOLVE.
“Millennial customers value experiences, intimate relationships, and
authenticity, and our data gives us a unique opportunity to provide that
to our most valuable customers,” said Mike Karanikolas, Co-Founder and
Co-CEO of REVOLVE.
The REVOLVE Social Club is located at 8070 Melrose Avenue, Los Angeles.
In celebration of the opening and launch of the For Love and Lemons
exclusive collection, the Social Club will host a private pop-up shop
from April 7 to 9. For more information about the REVOLVE Social Club,
please contact RSC@REVOLVE.com.
About REVOLVE
REVOLVE Clothing is the premier online multi-brand retailer of premium
millennial fashion. The company’s unrivaled collection of more than 500
of the world’s most coveted established and emerging brands in women’s
and men’s designer apparel, shoes and accessories is an embodiment of
the Los Angeles-chic, style-savvy consumer. Founded in Los Angeles in
2003 by friends-turned-business partners Michael Mente and Mike
Karanikolas, REVOLVE’s family of brands also includes their luxury
offering, FORWARD by Elyse Walker, and Alliance Apparel Group, designer
of brands including Lovers + Friends, Tularosa, NBD and RAYE. The
bootstrapped company grew successfully for almost a decade before TSG
Consumer Partners became a strategic investor in 2014. For more
information please visit www.revolve.com,
or find us on
Instagram,
Twitter, Pinterest,
and Snapchat.
Contacts
SutherlandGold Group for REVOLVE
Lyla Rayyan, 415-275-6249
lrayyan@sutherlandgold.com
