Earth Networks Launches Sferic Product Line to Automate Weather-Influenced Decisions Across the Globe

Collaborative products enable organizations to mitigate risk by
accessing environmental intelligence from the world’s largest, most
hyperlocal, proprietary data networks.

today announced the launch of Sferic Maps and Sferic Mobile
– advanced weather visualization, decision support and collaboration
products designed to reduce risk and improve operations for
organizations across weather-sensitive industries. Vertical markets
including energy, education, insurance and airport operations, as well
as local, state, and federal governments now have the tools needed to
automate decisions surrounding severe weather situations and communicate
with their teams to prepare for disruptive events.

Sferic Maps empowers emergency management and business continuity
professionals with real-time collaboration capabilities to make
intelligent weather-related decisions, increase response planning lead
time and minimize operational downtime. This innovative weather
visualization application combines the best of Earth Networks weather
and lightning observation metrics with powerful data representation,
real-time broadcasting, and customized alerting capabilities.

Users can customize points of interest for personalized notifications,
import 3rd party data as new map layers and access an extensive library
of preset weather observations including:

  • Earth Networks’ Total Lightning Network®– the world’s
    largest lightning detection network with more than 1,200 sensors
    across the world.
  • Dangerous Thunderstorm Alerts – a proprietary alerting methodology
    leveraging both cloud-to-ground and in-cloud lightning to increase
    lead times for events such as lightning, tornadoes, heavy rains,
    microbursts, hail and more.
  • National Weather Service Alerts – complementary alerts from additional
    networks increases overall coverage to maximize monitoring and
  • PulseRad® – an interactive layer of convective weather for
    locations where traditional radar coverage is often incomplete or
  • Local Storm Reports – detailed reports related to upcoming weather
    events near defined points of interest

Sferic Mobile brings customized mobile alerting for iOS and Android
devices that ensures stakeholders are kept up-to-date with real-time
weather developments. Integrated with Sferic Maps, Sferic Mobile enables
users to receive push notifications personalized for individual users
based on their location – increasing response lead times. Contextual
mapping allows users to view both the alert and the affected location
through an intuitive mobile interface.

“With emergency response, public safety and business continuity teams
becoming larger and distributed over several locations, the ability to
collaboratively monitor and respond to weather-related emergency events
is critical to protect people, safeguard assets, and maintain
operations,” said Anuj Agrawal, Chief Marketing Officer, Earth Networks.
“Sferic Maps and Sferic Mobile bring real-time collaboration tools that
help stakeholders make important weather-influenced decisions and share
emergency action plans live with others in the field and other remote

Sferic Maps and Sferic Mobile will be debuted at the American
Meteorological Society (AMS) Annual Meeting,
to be held January
22-26, 2017 in Seattle, Washington. The two products, as well as Earth
Networks’ broader set of weather data solutions, will be exhibited at
Earth Networks booth (527,W202).

About Earth Networks

Earth Networks has been Taking the Pulse of the Planet® for more than 20
years. We help organizations mitigate financial, operational and human
risk by providing environmental intelligence from the world’s largest
hyperlocal weather network. Schools, airports, sports teams, utilities
and government agencies rely on our early warning solutions to safeguard
lives, prepare for weather events and optimize operations. Companies
across all industries use our weather data to automate decisions
regarding risk management, business continuity and asset protection.


Bluetext PR for Earth Networks
Brian Lustig, +1 202.469.3608