Ebates Father’s Day Survey Reveals That Dad Wants a Vacation

Survey Also Reveals that Americans Spend More on Mom and that Dads
Often Select Father’s Day Gifts Themselves

SAN FRANCISCO–(BUSINESS WIRE)–American dads have spoken, and what they most want for Father’s Day this
year is: a vacation. According to new research from Ebates,
the pioneer and leader in online cash back shopping and subsidiary of
the global internet services company Rakuten, loving children and
spouses should be browsing for vacations and getaways, because Dad is
hoping to get out of town. What else does Dad want for Father’s Day? Try
tickets to a sporting event, tools or new gadgets, but don’t get him a
gym membership or socks. The survey also revealed that Americans plan to
spend less on Father’s Day than they spent on Mother’s Day.

What Dad wants

Thirty-two percent of dads said they’d most like a vacation for Father’s
Day this year, and another 31 percent want to see some live sports:

Another 25 percent of dads said they’d love some beer for Father’s Day,
and 21 percent said they could do with some new BBQ gear.

What not to give Dad

As with last year, a gym membership ranks low – 92 percent of dads would
rather be gifted anything but a gym membership. Furthermore, 36 percent
of dads are most tired of receiving underwear and socks for Father’s
Day, and 35 percent are tired of receiving ties.

“Finding the right gift for Dad can be a challenge, since preferences
seem to vary widely from year to year,” said Kevin H. Johnson, CEO
of Ebates. “Last year, clothing topped dads’ wish lists, but this year
it seems like most dads would prefer a vacation. Shoppers can count
on Ebates to let them know exactly what to buy Dad and where to get the
best coupons, discounts and cash back on those gifts.”

Men are from Mars…but Dad isn’t

Moms and dads don’t have such different ideas about how to spend their
special day. Moms’ top gift choice for Mother’s Day this year was time
with the family. Likewise, a majority of dads (60 percent) said they
hope to spend Father’s Day with their family.

What’s more, many moms admitted that they shop
for themselves on Mother’s Day – and it turns out that dads do, too.
In fact, 56 percent of dads say they pick out their own Father’s Day
gift at least some of the time.

Americans spend more on Mom

This year, 30 percent of Americans planned to spend $51-$100 on Mother’s
Day, and another 27 percent planned to spend between $100-$250. For Dad?
Not so much: 32 percent of Americans will spend between $1-$50 on
Father’s Day, and another 29 percent will spend between $51-$100.

Until June 19, Father’s Day shoppers can receive up to double cash back
on select retailers via Ebates.com. Shoppers who prefer to shop on the
go can download the free Ebates app at Google
Play and the App
Store.

Survey methodology

This survey was conducted online within the United States by SSI on
behalf of Ebates from April 7-8, 2016, among 1,003 adults ages 18 and
older. This online survey is not based on a probability sample, and,
therefore, no estimate of theoretical sampling error can be calculated.
For complete survey methodology, including weighting variables, please
contact alessandra@bospar.com.

About Ebates

Ebates rewards consumers with cash back on purchases while also
providing access to thousands of coupons, discounts, promotions and
special deals, including free shipping, at over 2,000 retailers. Free
membership allows consumers to shop online at their favorite retailers
while earning a percentage of every purchase they make, paid quarterly
in the form of a “Big Fat Check” or through PayPal. From niceties to
necessities, members of Ebates benefit from incentives at top-name
merchants for everything from furniture to fashion and appliances to
airfare. Because shopping with Ebates is hassle-free—with no rebate
forms to fill out and no points or miles to redeem—the site supports a
strong community of savvy shoppers across the country and around the
world.

Ebates is a registered trademark of Ebates Performance Marketing,
Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a
registered trademark of Google Inc. App Store is a registered trademark
of Apple Inc. PayPal is a registered trademark of PayPal, Inc.

Contacts

Ebates
Priti Khare
pr@ebates.com