Ebates Holiday Survey: It’s a Christmas Surprise! Parents Are Closeted Gamers and Teens Forego Trendy Gifts in Favor of Sweets

Gaming Consoles Are Top Holiday Gift for Parents, While Teens Rank
Sweets and Sporting Goods in Their Top 5; Majority of Americans to Shop
Online on Thanksgiving Weekend

a leader and pioneer in cash back shopping and subsidiary of the global
internet services company Rakuten, announced today the first results of
its Holiday 2016 Survey. For the first time ever, parents rank a gaming
console higher than teens on their holiday wish lists—and teens forego
the trendy tech gifts, like Snapchat Spectacles, and opt for sweets as a
top choice of “traditional” holiday gifts. Additionally, almost all
Americans (90 percent) plan to spend their Thanksgiving weekends hitting
the shops with 73 percent shopping online and 42 percent shopping on the
go via mobile devices.

The national survey, which was conducted online by Propeller Insights on
behalf of Ebates in October 2016 and fielded among 1,035 adults and 500
teens, revealed that clothing and shoes were the number one items
Americans will purchase during Thanksgiving and Black Friday (64
percent), followed by toys (61 percent), electronics (53 percent) and
gaming consoles (31 percent).

“I’m Finally as Cool as My Kids”

While Snapchat Spectacles and a VR headset were predicted to be the “it”
gifts this year, it turns out that both parents and teens would most
like to see a new laptop or tablet this season (44 percent for adults
and 47 percent for teens). This is followed by:


Top “technology” items
on adults’ wish lists


Percent of adults
who said this


Top “technology” items
on teens’ wish lists


Percent of teens
who said this

A gaming console   28 percent   The new iPhone   34 percent
New iPhone   22 percent   A gaming console   31 percent
Digital camera   22 percent   Digital camera   19 percent

Surprisingly, parents ranked a gaming console over an iPhone, which is
the opposite of what teens chose.

Out With the Old and In With the New

When it comes to which traditional gifts Americans would most like to
receive, both parents and teens chose clothing and shoes as the top
items on their “traditional” wish lists (62 percent for adults and 60
percent for teens). Other popular items include:


Top “traditional” items
on adults’ wish lists


Percent of adults
who said this


Top “traditional” items
on teens’ wish lists


Percent of teens
who said this

Accessories (i.e., jewelry, handbag, etc.)   41 percent   Sweets (i.e., candy, cookies, etc.)   37 percent
Home electronics (i.e., vacuum, washing machine, etc.)   33 percent   Accessories (i.e., jewelry, handbag, etc.)   35 percent
Cookware or cooking utensils   31 percent   Sporting goods   23 percent

This year’s teens seem to have quite the sweet tooth, ranking sweets
above accessories and sporting goods.

Parents and teens also agreed that tools/hardware are their last choice
when it comes to which “traditional” gift they’d be most excited to
receive (20 percent for adults and 5 percent for teens).

Honolulu or Bust

Parents are in luck this year: teens think their parents most want a
vacation for Christmas or Hanukkah (40 percent), and parents
agreed—American adults chose a vacation with their kids as the
experiential gift they’re looking forward to most (44 percent).

Where do most American adults want to go with their kids? Honolulu was
the clear winner, with almost one-fifth of Americans (17 percent) opting
for fun in the sun. Other popular choices included New York City (14
percent), Las Vegas (10 percent), Rome (9 percent) and Paris (8 percent).

The survey also discovered that parents think their teen most wants a
gaming console (41 percent), which was the third most popular choice for
teens, preceded by a laptop or tablet and the new iPhone.

“Over the years we’ve seen that Americans start their shopping early,
using their computer, mobile phone or tablet to get the best deals while
spending time with family,” said Kevin H. Johnson, CEO of Ebates.
“Ebates makes it easy to save money on all holiday shopping, especially
with the extra cash back savings that many retailers offer on
Thanksgiving, Black Friday and Cyber Monday. And with the Ebates app,
shoppers can shop anywhere, anytime, for everything from clothing to
home electronics to a vacation.”

From now through December, holiday shoppers can receive up to double
cash back on select retailers via Ebates. For more details on specific
retailers participating in the special offer, visit Ebates.com.
Shoppers can also download the free Ebates.com app at Google Play and
the AppStore.

About Ebates

Ebates rewards consumers with cash back on purchases while also
providing access to thousands of coupons, discounts, promotions and
special deals, including free shipping, at over 2,000 retailers. Free
membership allows consumers to shop online at their favorite retailers
while earning a percentage of every purchase they make, paid quarterly
in the form of a “Big Fat Check” or through PayPal. From niceties to
necessities, members of Ebates benefit from incentives at top-name
merchants for everything from furniture to fashion and appliances to
airfare. Because shopping with Ebates is hassle-free—with no rebate
forms to fill out and no points or miles to redeem—the site supports a
strong community of savvy shoppers across the country and around the

Ebates is a registered trademark of Ebates Performance Marketing,
Inc. Rakuten is a registered trademark of Rakuten, Inc. Google Play is a
registered trademark of Google Inc. App Store is a registered trademark
of Apple Inc. PayPal is a registered trademark of PayPal, Inc.
is a registered trademark of Snap, Inc.
iPhone is a registered
trademark of Apple Inc.


Priti Khare