Edwin™, the World’s First Smart Duck, Now Available at Apple Stores

Smart toy featuring motion-based interaction and BLUETOOTH® wireless
audio is now available in select Apple Stores across the nation

CARMEL, Ind.–(BUSINESS WIRE)–pi lab, an education technology company focused on intelligent product
and application creation, today announces the in-store and online
availability of Edwin The Duck at select Apple Stores and Apple.com.

A learning toy with personality designed to be any child’s new best
friend, Edwin utilizes an iOS+companion+app&index=2&md5=17a50c7497f70838f7823ed18389dbad” rel=”nofollow”>iOS
companion app and SQUACK™ Technology to bring stories, songs and
games to life. Children use motion based gestures to control Edwin’s
animated character on screen with a simple tap, turn or tilt of the
rubber duck toy. Current app content includes educational games,
adventure stories and original songs.

“Any child can instantly connect with Edwin, and spend the day with him
laughing, playing, learning, singing and more,” said Don Inmon,
co-creator. “Edwin and his growing library of interactive content makes
him a new best friend that never goes out of style.”

Recently released and free for a limited time, Edwin’s
new Sleepy Time app
expands upon the features presented in the
flagship app. Allowing users to enjoy exclusive lullabies and additional
sleep sounds, parents can now adjust the strength of Edwin’s soft
glowing nightlight and set a sleep timer.

Edwin is a Consumer Product Safety Commission certified technology
product. Equipped with a built-in LED light, rechargeable lithium ion
battery and wireless waterproof (IPX7) BLUETOOTH® speaker, Edwin is
truly no ordinary duck.

For more information, visit EdwinTheDuck.com
and Apple.com.

Connect with Edwin:

About pi lab:

The team at pi lab believes in the power of imagination. We invent
product experiences that transform the way children and families learn
because we are inspired by the fun and joy we discover from the creative


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Grace Williams, 317-806-1900 x 110