Eighth Annual Nexcare Give Program Encourages Donors to “Feel the Beat, Give Blood” and Celebrate Those Who Give on World Blood Donor Day
Nationwide Campaign Partners Nexcare Brand with American Red Cross
and America’s Blood Centers to Inspire Donors to Give and Spread the
Word About the Vital Need for Blood Donation
ST. PAUL, Minn.–(BUSINESS WIRE)–Every two seconds someone in the U.S. needs blood. With no substitute
for human blood, those in need rely on the giving nature of invaluable
donors who help save lives every day. Nexcare Bandages, in
partnership with the American Red Cross and America’s Blood
Centers, proudly announces the eighth annual Nexcare Give
Program to spread awareness about the importance of blood donation
and encourage people to get involved.
The 2016 Nexcare Give campaign, timed to the World Health
Organization’s World Blood Donor Day on Tuesday, June 14, aims
to shine a spotlight on the importance of blood donation, while also
celebrating those who give across the globe. This year, the Nexcare Give
Program celebrates with the theme, “Feel the Beat, Give Blood.” In
keeping with the message, the 2016 limited-edition collection of
bandages features five vibrant dance-inspired designs each reflecting
unique styles and cultures from around the world.
“Every year it is our mission to encourage people across the world to
give, as well as thank the loyal donors who play a vital role in saving
lives each day,” said Tara Menzies, Global Business Manager, Nexcare
Brand. “Through the Nexcare Give program, we aim to increase
awareness around a seemingly small act that can make an unbelievable
difference. Just one donation can help save the lives of up to three
people, and we hope donors will wear their Nexcare Give bandages
as a symbol of the significant impact they made.”
The limited-edition Nexcare Give bandages will be available for
free to donors at participating American Red Cross and America’s Blood
Centers donor sites and blood drives around the country, kicking off
Monday, June 6 and rolling out throughout the week leading up to World
Blood Donor Day. Nexcare Give Bandages will also be available as
a bonus in select Nexcare Waterproof Bandage packs at retailers
nationwide, as well as by mail, while supplies last, at Nexcaregive.com.
“Every day 41,000 blood donations are needed nationwide, making eligible
donors invaluable to our efforts to help patients, as well as educate
others on the importance of donation,” said Darren Irby, executive
director, marketing, American Red Cross. “Throughout the year, and
especially during this crucial time, we encourage donors to give blood
as often as possible, and share their meaningful experiences to motivate
others to do the same.”
The summer months are a critical time each year for blood donation.
Throughout this period the blood centers often face what are known as,
“summer shortages.” The Nexcare Give Program aims to spark the
conversation around World Blood Donor Day, with the goal that through
educating people nationwide and continuing to raise awareness, there can
be an ample supply of blood in centers across the country for those in
need. With seasonal distractions, fewer people give blood, and
consequently the centers face a greater need for blood donation.
“Supporting blood donation is a fundamental way that anyone can make a
powerful difference. Nearly 5 million Americans require a blood
transfusion each year, so the need is great and the impact can be
life-changing,” said Christine Zambricki, DNAP, CRNA, FAAN, America’s
Blood Centers.
Pledge to support blood donation, locate a blood center nearby and sign
up to receive free Nexcare Give Bandages by mail, by visiting Nexcaregive.com.
Those who wish to show support and share personal blood donation stories
with the “Give” community are encouraged to use the hashtag
#GiveInspires in their posts, tweets and photos.
About The American Red Cross
The American Red Cross
shelters, feeds and provides emotional support to victims of disasters;
supplies about 40 percent of the nation’s blood; teaches skills that
save lives; provides international humanitarian aid; and supports
military members and their families. The Red Cross is a not-for-profit
organization that depends on volunteers and the generosity of the
American public to perform its mission. For more information, please
visit redcross.org
or redcross.org/cruz-roja,
or visit us on Twitter at @RedCross.
About America’s Blood Centers
Founded in 1962, America’s
Blood Centers is North America’s largest network of community-based,
independent blood programs. Recognized by the U.S. Congress for its
critical work in patient care and disaster preparedness and response,
the federation operates more than 600 blood donor centers providing half
of the U.S., and a quarter of the Canadian blood supply.
These blood centers serve more than 150 million people and provide blood
products and services to more than 3,500 hospitals and healthcare
facilities across North America. America’s Blood Centers’ U.S. members
are licensed and regulated by the U.S. Food and Drug Administration.
Canadian members are regulated by Health Canada. For more information,
please visit www.AmericasBlood.org.
About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com
or on Twitter @3M or @3MNewsroom.
3M and Nexcare are trademarks of 3M.
Contacts
LaForce
Janine Landrey and Kelly Sinclair
212-367-8008
jlandrey@laforce.nyc
ksinclair@laforce.nyc
or
3M
Erin
Bix, 651-736-2406
ebix@mmm.com
